NEW ORLEANS

Grow / Your Mind.
Your Business. Your Profits.

May 8-10
GrowCo 2017

Agenda

This year’s all-new program provides you with more tactical education than ever before. New sessions will be added weekly! The agenda is subject to change.

MAY 8

Day 1


10 AM – 7:30 PM

Registration open


1 PM – 4 PM

Inc.edu Courses

(Inc.edu courses are included in the Conference Pass Plus Registration package.)


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INC.EDU COURSE

Branding-Building and Customer Service: How to Stand Out From the Crowd

1-4 PM | Hilary Folger

In this interactive course, learn nine implementable strategies for designing emotionally powerful, loyalty-building, and brand-enhancing customer experiences. Some are counterintuitive but all are rooted in the powerful science of happiness. Discover how to make a lasting impression on your customers from a senior brand strategy expert with 10+ years experience building brands for Fortune 500 companies.



INC.EDU COURSE

How to Achieve Growth and Profitability in Uncertain Times

1-4 PM | Course Leader TBA

​During this intensive course, learn how to bring sustained, lasting, growth and profitability to your organization. You will review the stages that every business goes through and learn how to clarify the different roles and interactions within your organization, how to simplify decision making, and how and when to make high-quality business growth decisions.




5 PM

Inc. Marketplace Open



5:30 PM – 7:30 PM

GrowCo Welcome Reception

During this fun and casual gathering, grab a bite, enjoy a cocktail, and mingle with colleagues and hundreds of your peers. Also, be sure to meet and interact with our conference sponsors throughout the evening. Make the most of your time here by enjoying the official kickoff to Inc.’s Grow Your Company Conference.



8 PM – 10 PM

Networking Meetups


MAY 9

Day 2


7:30 AM-5 PM

Registration open



8 AM

Coffee Hour

Join fellow attendees and conference sponsors in the Inc. Marketplace for coffee and conversation at GrowCo’s Coffee Hour.



9 AM

Welcome

Remarks by Eric Schurenberg, president and editor-in-chief, Inc.



9:55 AM

Keynote Steve Case


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CO-FOUNDER, AOL

Steve Case




10:45

Break



11:25 AM

Keynote Sheryl Sandberg



COO, Facebook

Sheryl Sandberg




12:05 PM

Keynote Kevin O’Leary


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CO-STAR, SHARK TANK

Kevin O’Leary




1:05 PM

Lunch


2:20 PM

Concurrent Sessions



Concurrent Session

O’Leary’s Shark Tank All-Stars



Concurrent Session

Where’s the Money?

No matter what stage your company is in, having sufficient capital is nonnegotiable. In this session, we bring together seasoned entrepreneurs and experts to talk about all things money. Whether you’re bootstrapping or have venture capitalists lined up, find out how to secure funding and how to spend it wisely.



Concurrent Session

Social Media on a Budget

In this this session, social media experts will teach you how to effectively use social media while keeping costs to a minimum. Learn best practices, how to engage media and other influencers, how to allocate your budgets, and how strategic social media investment can guarantee a boost to your bottom line.




3:35 PM

Break


4 PM – 5:30 PM

Concurrent Sessions



Concurrent Session

Growing Pains: How to Scale Your Business



Concurrent Session

How to Build a Brand People F—**king Love

Founders from some of today’s most popular and admired businesses discuss the power of brand identity. Using their respective marketing prowess and entrepreneurial insights, this brand-savvy all-star panel will explain how to make a lasting impression on your customers. Learn relevant brand-building best practices and why the art of storymaking is the future of marketing. This session is all about the good, the bad, and the brilliant of brand strategy



Concurrent Session

Ask Norm Anything

Norm Brodsky has seen and done it all. Relying on decades of business experience, know-how, and street smarts, Brodsky is here at GrowCo to help you. With his trademark candor, he will share his stories of setback and accomplishment as well as the lessons he’s learned along the way. No problem is too big and no issue is too small for him to tackle in this open forum.




5:30 PM – 6:30 PM

Happy Hour

Wrap up the day with Happy Hour! Grab a cocktail, shake hands, and trade business cards as you discuss the day’s highlights.



8 PM – 11 PM

GrowCo Party


MAY 10

Day 3


7:30 AM-5 PM

Registration open



8 AM

Coffee Hour

Join fellow attendees and conference sponsors in the Inc. Marketplace for coffee and conversation at GrowCo’s Coffee Hour.



9 AM

Welcome

Remarks by Eric Schurenberg, president and editor-in-chief, Inc.



9:05 AM – 10:35 AM

Keynote Mainestage Sessions



10:45

Break


11:10 AM

Concurrent Sessions



Concurrent Session

Future Proof Your Business



Concurrent Session

How to Hire and Retain the Best


One of the biggest challenges for entrepreneurs is hiring top talent. Learn how and where to find the best candidates, the latest best practices and technologies to use, how to compete with larger organizations, what to know when recruiting Millennials, the top hiring mistakes, and the best interview questions.



Concurrent Session

Online Reviews: Conquer Complaints and Profit From the Positive

Whether you sell to consumers or to other businesses, online reviews are part of doing business. From your products and employees to your human resources and customer service, everything will be the subject of online comments—often made anonymously and sometimes by people with bad intentions. Learn the best strategies to deal with less-than-glowing reviews and how you can turn review sites into a way to grow your business.




1:05 PM

Lunch


2:20 PM

Concurrent Sessions



Concurrent Session

What VCs Are Really Looking for in 2017



Concurrent Session

Personal Wealth Management



Concurrent Session

How to Deal with Failure




3:35 PM

Break



3:05 PM

Farewell to New Orleans



3:20 PM – 4:00 PM

Keynote Mainestage Sessions



4:15 PM

GrowCo Concludes


Thank you to our sponsors.


GrowCo provides you with the products and services you need to grow your business. You’ll have the opportunity to meet new clients and partners and test out products in the GrowCo Marketplace.

Have a Question?

Contact Us

Don’t hesitate to reach out.
If you have a question about GrowCo
email us at events@inc.com
or call 866-901-3205.

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