This year we’ve created a brand new program including General Sessions, One-on-One Conversations with Über-successful entrepreneurs, panel discussions, 30 under 30 Sessions, Real-Time Problem Solving Sessions, Deep Dive Sessions and Learning Workshops! Plus choose from 4 session themes straight from the pages of Inc.: Launch, Lead, Innovate, Build.
All content, timing and activations subject to change.

AT-A-GLANCE

April 7, 2015

10:00 am

REGISTRATION OPEN

11:00 am

Inc.edu
Open-Book Management: Incentivize Your Team and Profit in Business

Learn to keep employees focused on a common goal, encourage them to work together, and develop an engaged team that drives results. Leave understanding the fundamentals of The Great Game of Business and how to immediately begin implementing them into their own business. Attendees will receive a complimentary copy of The Great Game of Business: The Only Sensible Way to Run a Company, 20th Anniversary edition.

Additional fee to participate. Limited availability. Lunch included.

Speaker: Steve Baker, vice president, The Great Game of Business

11:00 am

Inc.edu
The Complexity of Fast Growth: How Not to Be Overwhelmed

Do you find yourself spending too much time putting out fires to manage your growth? Do you sense your employees becoming disconnected where once they shared a single vision? The Predictable Success team will give you everything you need to build systems to prevent disruptive problems and afford yourself more time to lead your business from fast growth to profitable scalability. Attendees will receive a complimentary copy of Predictable Success: Getting Your Organization on the Growth Track–and Keeping It There. Additional fee to participate. Limited availability. Lunch included.

Speaker: Dave McKeown, COO and senior consultant, Predictable Success

11:00 am

Inc.edu
The Exit Strategy: How and When to Be Ready

This exit strategy workshop will give you the information and resources you need to develop a good exit strategy, execute your optimum exit, ensure the sale completes near maximum shareholder value, and avoid “Riding It Over the Top.” Learn why every company should have an exit strategy, especially before it contacts the first external investor. Attendees will receive a complimentary copy of Early Exits: Exit Strategies for Entrepreneurs and Angel Investors (But Maybe Not Venture Capitalists), 2nd edition. Additional fee to participate. Limited availability. Lunch included.

Speaker: Dr. Basil Peters, Inc. columnist; CEO of Strategic Exits Corp.; author of Early Exits, named by Inc. one of the top 10 business books of the 2009.

11:00 am

Inc.edu
The Art of Personal Mastery, How to Take Control

Learn how to craft the life and business you want by radically changing the way you think. This session is a booster rocket that will propel you and your company’s growth to a trajectory that you cannot even conceive. Discover how your own mental models may be holding you back. Learn how to get unstuck and change these models in order to become a different person and enhance your relationships, career and business for the better. Attendees will receive a complimentary copy of Happiness at Work: Be Resilient, Motivated, and Successful – No Matter What.

Additional fee to participate. Limited availability. Lunch included.

Speaker: Srikumar S. Rao, former Columbia Business School professor; creator of the Creativity and Personal Mastery (CPM) course; and author, Happiness at Work and Are You Ready to Succeed?

3:00 pm

30 UNDER 30 SESSION – From Idea to Startup to Thriving

Morgen Newman earned his innovation chops as a co-founder of IdeaPaint, the dry-erase whiteboard paint that’s widely used in offices, schools, and homes. His newest company, MixedMade, launched its first great product (Bees Knees Spicy Honey) in a ridiculously short period of time. Newman talks candidly about the inspiration, commitment, and stickiness it takes to bring innovative ideas to light quickly and successfully. Learn how to go from ideation to startup in 30 days, ways to grow your business by working with your competitors, and why, in e-commerce, it’s the right traffic, not the most traffic, that wins.

Speaker: Morgen Newman, co-founder, IdeaPaint; co-founder, MixedMade

3:00 pm

LEARNING WORKSHOP – Personal Branding: How to Stand Out From the Crowd

Ever wonder when you leave a room what people say about you? For many of us, there’s a gap between how we think we’re perceived and how others actually see us. Having an identifiable brand greatly impacts how the world views us. People who make themselves positively memorable are the ones who are most often valued and positioned for opportunity. Whether you look to gain new clients, to get more from your existing clients, or to elevate your performance, this session will teach you how to be a standout. Utilizing thought-provoking case studies and interactive exercises, learn how to identify your strengths and passions, and to polish your style to make an impression that best reflects the real you. Find out how to create a personal brand that is distinctively fascinating and that enhances your leadership capabilities, networking, and leverage.

Speaker: Kaplan Mobray, career consultant; and author, The 10Ks of Personal Branding


3:00 pm

LEARNING WORKSHOP – Perfect Your Pitch

Everyone, especially entrepreneurs and their employees, should know how to pitch, persuade, and present in a compelling manner. Kevin Daum is here to help. Daum, an Inc. 500 CEO, best-selling author, and top Inc. columnist, will guide participants in writing and preparing a worthwhile pitch. The second part of his workshop offers each attendee the opportunity to record a live pitch. In this interactive workshop, gain highly structured feedback about your pitch in real time and learn how to master your message.

Speaker: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

3:00 pm

REAL-TIME PROBLEM-SOLVING SESSION- The Fun (and Frustration) of Bootstrapping and Raising Funds

Speakers: Carter Reum, co-founder, VEEV Spirits; and Courtney Reum, co-founder, VEEV Spirits

3:30 pm

30 UNDER 30 SESSION – How to Move Your .Com Forward

Speakers: Ethan Austin, Co-founder and President, GiveForward; and Desiree Vargas Wrigley, Co-founder and CEO, GiveForward

4:00 pm

Break

4:30 pm

Opening Keynote: Meet the Shark—A Master Class With Daymond John

Daymond John knows a great idea when he sees and hears it. From making his multimillion-dollar urban-apparel line FUBU (“For Us, By Us”) hip-hop’s signature look during the ’90s to providing venture capital and angel funding on ABC’s hit TV show Shark Tank, this self-made millionaire and businessman never shies away from an opportunity. Using his marketing prowess and entrepreneurial insights, John almost always gets what he wants. And when he doesn’t, it’s just fodder for the next risk he takes. Hear about his entrepreneurial journey, and learn from this brand-savvy “shark” how to position your company to secure capital and attain entrepreneurial success, and what he looks for in companies he invests in. Would yours make the cut?

 

Speaker: Daymond John, founder and CEO, FUBU; star of the ABC television show Shark Tank; and author, The Brand Within: Branding From Birth to the Boardroom

6:00 pm

WELCOME RECEPTION

Grab a bite, enjoy a cocktail, and mingle with colleagues and hundreds of your peers during this fun and casual soiree.

 

6:00 pm

INC. MARKETPLACE OPENS

7:30 pm

MEET THE EDITORS NETWORKING DINNER

During this exclusive event, you will have the opportunity to chat and chew with Inc. editors and some of your favorite Inc.com columnists as well as fellow conference attendees in this casual fun-filled setting. Pre-registration is required. There is an additional fee to participate.


8:00 pm

NETWORKING WITH PURPOSE

Create meaningful connections with your entrepreneurial peers that will enhance the content and discussion throughout the GROWCO Conference. Seasoned entrepreneurs and members of the Inc. Small Giants Community, and Inc. editors will be there to mingle and converse. The conversations promise to be provocative, and enlightening.

Hosted by the Small Giants Community.

April 8, 2015

7:30 am

REGISTRATION OPEN

8:30 am

INC. MARKETPLACE OPENS

9:00 am

WELCOME FROM INC.’S PRESIDENT

Speaker: Eric Schurenberg, President and editor in chief, Inc.

9:15 am

GENERAL SESSION

10:00 am

HOW INNOVATION AND CREATIVITY CAN COEXIST WITHIN YOUR COMPANY

“Innovation and the absurd are a paper-thin distance apart,” says Bre Pettis, co-founder of MakerBot Industries, a leading manufacturer of 3-D printers. Pettis, a web designer by trade and a self-described “maker” by nature, co-founded his company in 2009. Fast-forward to today and personalized production is steadily picking up speed. Creativity doesn’t just inspire—it produces physical stuff. Pettis will (re)introduce us to this next industrial revolution. Learn just how audacious simplicity is and find out why exploring the absurd is one of the best ways to innovation.

Speaker: Bre Pettis, co-founder, MakerBot Industries; founder, Bold Machines

10:30 am

A Conversation With Inc.’s 2014 Company of the Year: Airbnb

Airbnb is now the biggest lodging provider on Earth. Founders Brian Chesky, Nathan Blecharczyk, and Joe Gebbia have convinced 20 million strangers (10 million in 2014 alone) to show up at another stranger’s home and nestle in for a few days–or hand their house keys to some guy from the internet. Their website surpassed 800,000 listings worldwide and the company is valued at $10 billion. In an exclusive conversation with Inc., founder and CPO Joe Gebbia opens up about the company’s disruptive, brazen, overall brilliant, and possibly illegal home-sharing empire.

Speaker: Joe Gebbia, co-founder and chief product officer, Airbnb
Interviewer: Burt Helm, Senior contributing writer, Inc.

11:15 am

BREAK

11:30 am

FREE-FLOWING NETWORKING IN THE INC. MARKETPLACE

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

11:30 am

LEARNING WORKSHOP – How to Launch!

Learn the most important tools you need to launch new businesses, products, and services successfully. Also, find out best practices for managing both the personal and business demands required by a launch.

 

Speaker: Scott Duffy, founder and CEO, The Content Shop; author, Launch! The Critical 90 Days From Idea to Market

11:30 am

LEARNING WORKSHOP – What’s Your Plan B? Contingency Planning and Other Company-Saving Scenarios

Preparing for the worst-case scenario is not the first thing on most entrepreneurs’ to-do lists. Yet having a solid contingency plan can help ensure a company’s sustainability as it helps set the business apart from the mainstream. In this workshop, learn best practices for contingency planning, discover a proactive process that ensures long-term growth and wards against failure, and find out how planning for the worst can actually be your best source of innovation and business growth. Also, you will be given a unique tool to identify, capture, rank, and prioritize innovative products, services, and business ideas.

 

Session Leader: Steve Baker, vice president, The Great Game of Business Inc.

11:30 am

REAL-TIME PROBLEM-SOLVING SESSION – Profit and Purpose: Utilize Your Community to Scale Business

Speakers: Benjamin Goldberg, Co-founder, Strategic Hospitality and Max Goldberg, Co-founder, Strategic Hospitality

11:30 am

LEARNING WORKSHOP: Company Culture: Start With Your Personal Core Values

You can’t build a great company without creating a great culture. Good leaders start with their own core values. In this interactive session, participants will walk through a core value discovery process and identify key values that will help their companies grow effectively and consistently.

 

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; and columnist, Inc.com

11:30 am

30 UNDER 30 SESSION: Be a True Leader in Sales

Speaker: Abe Issa, founder and CEO, Global Efficient Energy

11:30 am

REAL-TIME PROBLEM-SOLVING SESSION – An Inside Look at Capital-Based Growth

Letting someone else’s mind and money influence your growth capability can be a scary proposition. How much control do you give up? What does capital really bring to the table? Can the terms change mid-deal? Is capital driven growth even right for you? Join us as our panel of proven investors and financial experts in the areas of growth capital, venture capital investing, and community-based banking give you a full 360 on the partnership, perils, and promises capital investment. Got a question? Bring it.

Hosted by the Inc. Small Giants Community

12:30 pm

NETWORKING LUNCH

Inc. Marketplace

Exchange contact information and sharp observations about what it means to start, run, or grow a business. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.

12:30 pm

30 UNDER 30 SESSION: How to Properly Grow Your Organization or Brand

Speaker: Shama Kabani Hyder, founder and CEO, The Marketing Zen Group; author, The Zen of Social Media Marketing

1:45 pm

LEARNING WORKSHOP – Exit War Stories with Valuations

Exiting is the most difficult area for entrepreneurs and CEOs to learn. There are two reasons why: They don’t happen very often, and when they do, almost every detail is covered by nondisclosure agreements. Even when you hear that an exit has occurred, it’s extremely unusual to find out the price the company sold for, or obtain enough of the financial history to put the valuation in perspective. This breakout is a unique opportunity to learn about, and discuss, real exit case studies. You’ll hear the real war stories about what it took to get these transactions done. Most interestingly, you’ll learn how these companies were valued by the acquirers and what factors increased the valuation through the exit process. By the end of this breakout, you’ll have the basic skills necessary to value most companies in the context of an exit transaction.

 

Session Leader: Basil Peters, M&A adviser, CEO, Strategic Exits Corp.; and author, Early Exits

1:45 pm

FREE-FLOWING NETWORKING IN THE INC. MARKETPLACE

The Inc. Marketplace

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

1:45 pm

REAL-TIME PROBLEM-SOLVING SESSION – Lessons from the (Business) Frontlines

In this session, seasoned entrepreneurs will explain how they found inspiration in the midst of chaos. Learn how to build remarkable mental toughness and why your business has the power to transform a community. Also, find out what it takes to overcome all the business obstacles that may stand in your way.

Speakers: Abe Issa, founder and CEO, Global Efficient Energy; and Aleksandra Scepanovic, founder and managing director, Ideal Properties Group

Interviewer: Burt Helm, senior contributing writer, Inc.          

1:45 pm

DEEP DIVE SESSION – The Bold Innovation Workshop

Speaker: Bre Pettis, Co-founder and CEO, MakerBot

1:45 pm

DEEP DIVE – The Innovation Action Plan

Building on his keynote, Bre Pettis will give you the tips, tools, and resources you need to drive innovation among people or within projects. Bring your questions and your curiosity.

 

Session Leader: Bre Pettis, co-founder, MakerBot Industries; and founder, Bold Machines

1:45 pm

REAL-TIME PROBLEM-SOLVING SESSION – The Business of Building a Global Empire

Speakers: Alberto Perlman, co-founder and CEO, Zumba Fitness; and Emmanuel Saujet, Co-Founder and CEO, International Cosmetics and Perfumes

1:45 pm

REAL-TIME PROBLEM-SOLVING SESSION – Shark Tank Success Stories – Meet the Companies

2:15 pm

30 UNDER 30 SESSION – Get Your Product on Shelves

As the founders of Tessemae’s All Natural, brothers Matthew, Brian, and Greg Vetter started their salad dressing empire with a simple premise: To bring the best of their mom’s kitchen to yours. So far, they’re on their way. The Annapolis, Maryland–based company already has fervent fans who have launched the line of dressings to the No. 1 spot in its category at Whole Foods and Safeway. The company’s 22 products, which are all gluten free, sugar free, and vegan friendly, reeled in about $35 million in sales last year, up from $4 million in 2013. Learn how three brothers took a family recipe and turned it into a multimillion-dollar business and a top-selling product.

Speakers: Brian, Greg, and Matthew Vetter, founders, Tessemae’s All Natural

2:45 pm

BREAK

3:00 pm

THE SUCCESS OF FAILING

Speaker: Mariam Naficy, founder and CEO, Minted

3:40 pm

JOHNNY BE GOOD: HOW TO BUILD BRAND LOYALTY AND INSPIRE INNOVATION

Johnny Cupcakes is a lifestyle brand that sells limited-edition collectible T-shirts and other apparel online and at stores designed to resemble bakeries. Johnny Earle launched the company out of the trunk of his car. Nearly 15 years later, Johnny Cupcakes is eating up the competition with its cupcakes, crossbones, and one-of-a-kind business strategy. Hundreds of superloyal customers camp outside the faux bakeries for its merchandise. Earle will give you blueprints on how to cultivate leadership and think outside the box to cook up a powerful brand driven by community, creativity, details, and exclusivity.

Speaker: Johnny Earle, founder and CEO, Johnny Cupcakes

4:20 pm

THE TRUE STORY BEHIND THE HONEST COMPANY

Even movie stars have to stare down skeptics when they launch a company and seek funding. Jessica Alba, founder of the Honest Company persevered—and wound up with $150 million in revenues this year, $122 million in funding, and a valuation at nearly $1 billion. In this exclusive conversation with Inc., Alba and co-founder and CEO Brian Lee open up about the Honest Company’s winning formula. These two business moguls will share what goes into building a household brand of eco- and parent-friendly products, how they proved doubters wrong, and how the Honest team has come so far so quickly.

Speakers: Jessica Alba, co-founder, the Honest Company, and Brian Lee, CEO and co-founder, the Honest Company; co-founder, LegalZoom; co-founder, ShoeDazzle

Interviewer: Lindsay Blakely, Senior editor, Inc.

5:15 pm

NASHVILLE NETWORING HAPPY HOUR

TBD


8:00 pm

GROWCO CONFERENCE PARTY

Sponsored by Spark Business from Capital One

April 9, 2015

8:00 am

REGISTRATION OPEN

8:30 am

INC. MARKETPLACE OPEN

9:00 am

WELCOME

9:05 am

Behind the Burner (and Business) With Momofuku’s Chef David Chang

More than a decade since opening his first noodle bar, David Chang is now an award-winning global chef with food concepts that bring swagger to the fine dining scene. But it takes more than a superb menu to keep both customers and employees satisfied. Chang, who is notorious for his intensity, opens up about what it really takes to manage the front and back of house. Learn why he loves pushing people to trounce expectations and how to develop a fulfilling ethos for your customers and employees. Also, find out why Chang believes life’s too short to let yourself settle for anything less than the best in all you do.

Speaker: David Chang, chef and owner, Momofuku

9:45 am

The Delusions of Success: A Master Class With Dr. Marshall Goldsmith

What does it really take for business owners to achieve positive, measurable changes in behavior for themselves and their people? Marshall Goldsmith will share his time-tested leadership practices, which incorporate lessons from 38 years of working with top business leaders, as well as material from his research, articles, and 35 books. Looking to go from here to there or need your mojo back? Dr. Goldsmith will teach you how to decipher your shortcomings (and learn from it). Find out the top mistakes leaders make, the right way to delegate, and how success can actually make you fail.

Speaker: Dr. Marshall Goldsmith, executive educator; business coach; author, What Got You Here Won’t Get You There; and Mojo

10:30 am

The Future of Business: Behind the World’s First 3D Printed Vehicle

John “Jay” Rogers launched Local Motors with an ambitious plan: To create an open-source community that works together to design and develop exciting, efficient motor vehicles and builds them locally in a sustainable manner with customer participation. Today, the company is home to more than 60,000 car-design concepts, 45,000 community members, and more than 90 full-time employees across four locations in the United States and Europe. Local Motors recently unveiled the Strati, the world’s first 3-D-printed vehicle. Learn how this next-generation company is changing the way cars are designed, built, and owned. Their story of innovation and co-creation will drive your company toward profitability.

 

Speaker: John “Jay” Rogers, co-founder, president, and CEO, Local Motors

11:00 am

BREAK

11:15 am

PAST, PRESENT, PROFITS: COMPANY OF THE YEAR ALL-STARS

Speakers: Joe Gebbia, CPO and co-founder, Airbnb; Phil Libin, Co-founder and CEO, Evernote; Alberto Perlman, Co-founder and CEO, Zumba Fitness

12:15 pm

Lessons from Business Turnaround King Marcus Lemonis

Marcus Lemonis is in the business of helping others. But behind every great man or business is a story, right? Lemonis will offer us a candid inside look at how he became the “Business Turnaround King.” What did his ambition stem from? What was it like to bootstrap an entire business career? Learn the biggest challenges Lemonis faced as an entrepreneur and how he has overcome them, and discover the pivotal turning point(s) that propelled him toward success.

Speaker: Marcus Lemonis, Chairman and CEO, Camping World and Good Sam Enterprises; star of the CNBC television show The Profit

1:15 pm

NETWORKING LUNCH

The Inc. Marketplace

Exchange contact information and sharp observations about what it means to start, run, or grow a business. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.

2:30 pm

PROGRAM CONCLUDES

April 7, 2015

10:00 am -
8:00 pm

REGISTRATION OPEN

11:00 am -
2:00 pm

Inc.edu
Open-Book Management: Incentivize Your Team and Profit in Business

Learn to keep employees focused on a common goal, encourage them to work together, and develop an engaged team that drives results. Leave understanding the fundamentals of The Great Game of Business and how to immediately begin implementing them into their own business. Attendees will receive a complimentary copy of The Great Game of Business: The Only Sensible Way to Run a Company, 20th Anniversary edition.

Additional fee to participate. Limited availability. Lunch included.

Speaker: Steve Baker, vice president, The Great Game of Business

11:00 am -
2:00 pm

Inc.edu
The Complexity of Fast Growth: How Not to Be Overwhelmed

Do you find yourself spending too much time putting out fires to manage your growth? Do you sense your employees becoming disconnected where once they shared a single vision? The Predictable Success team will give you everything you need to build systems to prevent disruptive problems and afford yourself more time to lead your business from fast growth to profitable scalability. Attendees will receive a complimentary copy of Predictable Success: Getting Your Organization on the Growth Track–and Keeping It There. Additional fee to participate. Limited availability. Lunch included.

Speaker: Dave McKeown, COO and senior consultant, Predictable Success

11:00 am -
2:00 pm

Inc.edu
The Exit Strategy: How and When to Be Ready

This exit strategy workshop will give you the information and resources you need to develop a good exit strategy, execute your optimum exit, ensure the sale completes near maximum shareholder value, and avoid “Riding It Over the Top.” Learn why every company should have an exit strategy, especially before it contacts the first external investor. Attendees will receive a complimentary copy of Early Exits: Exit Strategies for Entrepreneurs and Angel Investors (But Maybe Not Venture Capitalists), 2nd edition. Additional fee to participate. Limited availability. Lunch included.

Speaker: Dr. Basil Peters, Inc. columnist; CEO of Strategic Exits Corp.; author of Early Exits, named by Inc. one of the top 10 business books of the 2009.

11:00 am -
2:00 pm

Inc.edu
The Art of Personal Mastery, How to Take Control

Learn how to craft the life and business you want by radically changing the way you think. This session is a booster rocket that will propel you and your company’s growth to a trajectory that you cannot even conceive. Discover how your own mental models may be holding you back. Learn how to get unstuck and change these models in order to become a different person and enhance your relationships, career and business for the better. Attendees will receive a complimentary copy of Happiness at Work: Be Resilient, Motivated, and Successful – No Matter What.

Additional fee to participate. Limited availability. Lunch included.

Speaker: Srikumar S. Rao, former Columbia Business School professor; creator of the Creativity and Personal Mastery (CPM) course; and author, Happiness at Work and Are You Ready to Succeed?

3:00 pm -
3:30 pm

30 UNDER 30 SESSION – From Idea to Startup to Thriving

Morgen Newman earned his innovation chops as a co-founder of IdeaPaint, the dry-erase whiteboard paint that’s widely used in offices, schools, and homes. His newest company, MixedMade, launched its first great product (Bees Knees Spicy Honey) in a ridiculously short period of time. Newman talks candidly about the inspiration, commitment, and stickiness it takes to bring innovative ideas to light quickly and successfully. Learn how to go from ideation to startup in 30 days, ways to grow your business by working with your competitors, and why, in e-commerce, it’s the right traffic, not the most traffic, that wins.

Speaker: Morgen Newman, co-founder, IdeaPaint; co-founder, MixedMade

3:00 pm -
4:00 pm

LEARNING WORKSHOP – Personal Branding: How to Stand Out From the Crowd

Ever wonder when you leave a room what people say about you? For many of us, there’s a gap between how we think we’re perceived and how others actually see us. Having an identifiable brand greatly impacts how the world views us. People who make themselves positively memorable are the ones who are most often valued and positioned for opportunity. Whether you look to gain new clients, to get more from your existing clients, or to elevate your performance, this session will teach you how to be a standout. Utilizing thought-provoking case studies and interactive exercises, learn how to identify your strengths and passions, and to polish your style to make an impression that best reflects the real you. Find out how to create a personal brand that is distinctively fascinating and that enhances your leadership capabilities, networking, and leverage.

Speaker: Kaplan Mobray, career consultant; and author, The 10Ks of Personal Branding


3:00 pm -
4:00 pm

LEARNING WORKSHOP – Perfect Your Pitch

Everyone, especially entrepreneurs and their employees, should know how to pitch, persuade, and present in a compelling manner. Kevin Daum is here to help. Daum, an Inc. 500 CEO, best-selling author, and top Inc. columnist, will guide participants in writing and preparing a worthwhile pitch. The second part of his workshop offers each attendee the opportunity to record a live pitch. In this interactive workshop, gain highly structured feedback about your pitch in real time and learn how to master your message.

Speaker: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

3:00 pm -
4:00 pm

REAL-TIME PROBLEM-SOLVING SESSION- The Fun (and Frustration) of Bootstrapping and Raising Funds

Speakers: Carter Reum, co-founder, VEEV Spirits; and Courtney Reum, co-founder, VEEV Spirits

3:30 pm -
4:00 pm

30 UNDER 30 SESSION – How to Move Your .Com Forward

Speakers: Ethan Austin, Co-founder and President, GiveForward; and Desiree Vargas Wrigley, Co-founder and CEO, GiveForward

4:00 pm -
4:30 pm

Break

4:30 pm -
6:00 pm

Opening Keynote: Meet the Shark—A Master Class With Daymond John

Daymond John knows a great idea when he sees and hears it. From making his multimillion-dollar urban-apparel line FUBU (“For Us, By Us”) hip-hop’s signature look during the ’90s to providing venture capital and angel funding on ABC’s hit TV show Shark Tank, this self-made millionaire and businessman never shies away from an opportunity. Using his marketing prowess and entrepreneurial insights, John almost always gets what he wants. And when he doesn’t, it’s just fodder for the next risk he takes. Hear about his entrepreneurial journey, and learn from this brand-savvy “shark” how to position your company to secure capital and attain entrepreneurial success, and what he looks for in companies he invests in. Would yours make the cut?

 

Speaker: Daymond John, founder and CEO, FUBU; star of the ABC television show Shark Tank; and author, The Brand Within: Branding From Birth to the Boardroom

6:00 pm -
8:00 pm

WELCOME RECEPTION

Grab a bite, enjoy a cocktail, and mingle with colleagues and hundreds of your peers during this fun and casual soiree.

 

6:00 pm -
8:00 pm

INC. MARKETPLACE OPENS

7:30 pm -
10:00 pm

MEET THE EDITORS NETWORKING DINNER

During this exclusive event, you will have the opportunity to chat and chew with Inc. editors and some of your favorite Inc.com columnists as well as fellow conference attendees in this casual fun-filled setting. Pre-registration is required. There is an additional fee to participate.


8:00 pm -
9:30 pm

NETWORKING WITH PURPOSE

Create meaningful connections with your entrepreneurial peers that will enhance the content and discussion throughout the GROWCO Conference. Seasoned entrepreneurs and members of the Inc. Small Giants Community, and Inc. editors will be there to mingle and converse. The conversations promise to be provocative, and enlightening.

Hosted by the Small Giants Community.

April 8, 2015

7:30 am -
5:00 pm

REGISTRATION OPEN

8:30 am -
5:00 pm

INC. MARKETPLACE OPENS

9:00 am -
9:15 am

WELCOME FROM INC.’S PRESIDENT

Speaker: Eric Schurenberg, President and editor in chief, Inc.

9:15 am -
10:00 am

GENERAL SESSION

10:00 am -
10:30 am

HOW INNOVATION AND CREATIVITY CAN COEXIST WITHIN YOUR COMPANY

“Innovation and the absurd are a paper-thin distance apart,” says Bre Pettis, co-founder of MakerBot Industries, a leading manufacturer of 3-D printers. Pettis, a web designer by trade and a self-described “maker” by nature, co-founded his company in 2009. Fast-forward to today and personalized production is steadily picking up speed. Creativity doesn’t just inspire—it produces physical stuff. Pettis will (re)introduce us to this next industrial revolution. Learn just how audacious simplicity is and find out why exploring the absurd is one of the best ways to innovation.

Speaker: Bre Pettis, co-founder, MakerBot Industries; founder, Bold Machines

10:30 am -
11:15 am

A Conversation With Inc.’s 2014 Company of the Year: Airbnb

Airbnb is now the biggest lodging provider on Earth. Founders Brian Chesky, Nathan Blecharczyk, and Joe Gebbia have convinced 20 million strangers (10 million in 2014 alone) to show up at another stranger’s home and nestle in for a few days–or hand their house keys to some guy from the internet. Their website surpassed 800,000 listings worldwide and the company is valued at $10 billion. In an exclusive conversation with Inc., founder and CPO Joe Gebbia opens up about the company’s disruptive, brazen, overall brilliant, and possibly illegal home-sharing empire.

Speaker: Joe Gebbia, co-founder and chief product officer, Airbnb
Interviewer: Burt Helm, Senior contributing writer, Inc.

11:15 am -
11:30 am

BREAK

11:30 am -
12:30 pm

FREE-FLOWING NETWORKING IN THE INC. MARKETPLACE

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

11:30 am -
12:30 pm

LEARNING WORKSHOP – How to Launch!

Learn the most important tools you need to launch new businesses, products, and services successfully. Also, find out best practices for managing both the personal and business demands required by a launch.

 

Speaker: Scott Duffy, founder and CEO, The Content Shop; author, Launch! The Critical 90 Days From Idea to Market

11:30 am -
12:30 pm

LEARNING WORKSHOP – What’s Your Plan B? Contingency Planning and Other Company-Saving Scenarios

Preparing for the worst-case scenario is not the first thing on most entrepreneurs’ to-do lists. Yet having a solid contingency plan can help ensure a company’s sustainability as it helps set the business apart from the mainstream. In this workshop, learn best practices for contingency planning, discover a proactive process that ensures long-term growth and wards against failure, and find out how planning for the worst can actually be your best source of innovation and business growth. Also, you will be given a unique tool to identify, capture, rank, and prioritize innovative products, services, and business ideas.

 

Session Leader: Steve Baker, vice president, The Great Game of Business Inc.

11:30 am -
12:30 pm

REAL-TIME PROBLEM-SOLVING SESSION – Profit and Purpose: Utilize Your Community to Scale Business

Speakers: Benjamin Goldberg, Co-founder, Strategic Hospitality and Max Goldberg, Co-founder, Strategic Hospitality

11:30 am -
12:30 pm

LEARNING WORKSHOP: Company Culture: Start With Your Personal Core Values

You can’t build a great company without creating a great culture. Good leaders start with their own core values. In this interactive session, participants will walk through a core value discovery process and identify key values that will help their companies grow effectively and consistently.

 

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; and columnist, Inc.com

11:30 am -
12:30 pm

30 UNDER 30 SESSION: Be a True Leader in Sales

Speaker: Abe Issa, founder and CEO, Global Efficient Energy

11:30 am -
12:30 pm

REAL-TIME PROBLEM-SOLVING SESSION – An Inside Look at Capital-Based Growth

Letting someone else’s mind and money influence your growth capability can be a scary proposition. How much control do you give up? What does capital really bring to the table? Can the terms change mid-deal? Is capital driven growth even right for you? Join us as our panel of proven investors and financial experts in the areas of growth capital, venture capital investing, and community-based banking give you a full 360 on the partnership, perils, and promises capital investment. Got a question? Bring it.

Hosted by the Inc. Small Giants Community

12:30 pm -
1:45 pm

NETWORKING LUNCH

Inc. Marketplace

Exchange contact information and sharp observations about what it means to start, run, or grow a business. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.

12:30 pm -
1:00 pm

30 UNDER 30 SESSION: How to Properly Grow Your Organization or Brand

Speaker: Shama Kabani Hyder, founder and CEO, The Marketing Zen Group; author, The Zen of Social Media Marketing

1:45 pm -
2:45 pm

LEARNING WORKSHOP – Exit War Stories with Valuations

Exiting is the most difficult area for entrepreneurs and CEOs to learn. There are two reasons why: They don’t happen very often, and when they do, almost every detail is covered by nondisclosure agreements. Even when you hear that an exit has occurred, it’s extremely unusual to find out the price the company sold for, or obtain enough of the financial history to put the valuation in perspective. This breakout is a unique opportunity to learn about, and discuss, real exit case studies. You’ll hear the real war stories about what it took to get these transactions done. Most interestingly, you’ll learn how these companies were valued by the acquirers and what factors increased the valuation through the exit process. By the end of this breakout, you’ll have the basic skills necessary to value most companies in the context of an exit transaction.

 

Session Leader: Basil Peters, M&A adviser, CEO, Strategic Exits Corp.; and author, Early Exits

1:45 pm -
2:45 pm

FREE-FLOWING NETWORKING IN THE INC. MARKETPLACE

The Inc. Marketplace

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

1:45 pm -
2:45 pm

REAL-TIME PROBLEM-SOLVING SESSION – Lessons from the (Business) Frontlines

In this session, seasoned entrepreneurs will explain how they found inspiration in the midst of chaos. Learn how to build remarkable mental toughness and why your business has the power to transform a community. Also, find out what it takes to overcome all the business obstacles that may stand in your way.

Speakers: Abe Issa, founder and CEO, Global Efficient Energy; and Aleksandra Scepanovic, founder and managing director, Ideal Properties Group

Interviewer: Burt Helm, senior contributing writer, Inc.          

1:45 pm -
2:45 pm

DEEP DIVE SESSION – The Bold Innovation Workshop

Speaker: Bre Pettis, Co-founder and CEO, MakerBot

1:45 pm -
2:45 pm

DEEP DIVE – The Innovation Action Plan

Building on his keynote, Bre Pettis will give you the tips, tools, and resources you need to drive innovation among people or within projects. Bring your questions and your curiosity.

 

Session Leader: Bre Pettis, co-founder, MakerBot Industries; and founder, Bold Machines

1:45 pm -
2:45 pm

REAL-TIME PROBLEM-SOLVING SESSION – The Business of Building a Global Empire

Speakers: Alberto Perlman, co-founder and CEO, Zumba Fitness; and Emmanuel Saujet, Co-Founder and CEO, International Cosmetics and Perfumes

1:45 pm -
2:45 pm

REAL-TIME PROBLEM-SOLVING SESSION – Shark Tank Success Stories – Meet the Companies

2:15 pm -
2:45 pm

30 UNDER 30 SESSION – Get Your Product on Shelves

As the founders of Tessemae’s All Natural, brothers Matthew, Brian, and Greg Vetter started their salad dressing empire with a simple premise: To bring the best of their mom’s kitchen to yours. So far, they’re on their way. The Annapolis, Maryland–based company already has fervent fans who have launched the line of dressings to the No. 1 spot in its category at Whole Foods and Safeway. The company’s 22 products, which are all gluten free, sugar free, and vegan friendly, reeled in about $35 million in sales last year, up from $4 million in 2013. Learn how three brothers took a family recipe and turned it into a multimillion-dollar business and a top-selling product.

Speakers: Brian, Greg, and Matthew Vetter, founders, Tessemae’s All Natural

2:45 pm -
3:00 pm

BREAK

3:00 pm -
3:40 pm

THE SUCCESS OF FAILING

Speaker: Mariam Naficy, founder and CEO, Minted

3:40 pm -
4:20 pm

JOHNNY BE GOOD: HOW TO BUILD BRAND LOYALTY AND INSPIRE INNOVATION

Johnny Cupcakes is a lifestyle brand that sells limited-edition collectible T-shirts and other apparel online and at stores designed to resemble bakeries. Johnny Earle launched the company out of the trunk of his car. Nearly 15 years later, Johnny Cupcakes is eating up the competition with its cupcakes, crossbones, and one-of-a-kind business strategy. Hundreds of superloyal customers camp outside the faux bakeries for its merchandise. Earle will give you blueprints on how to cultivate leadership and think outside the box to cook up a powerful brand driven by community, creativity, details, and exclusivity.

Speaker: Johnny Earle, founder and CEO, Johnny Cupcakes

4:20 pm -
5:15 pm

THE TRUE STORY BEHIND THE HONEST COMPANY

Even movie stars have to stare down skeptics when they launch a company and seek funding. Jessica Alba, founder of the Honest Company persevered—and wound up with $150 million in revenues this year, $122 million in funding, and a valuation at nearly $1 billion. In this exclusive conversation with Inc., Alba and co-founder and CEO Brian Lee open up about the Honest Company’s winning formula. These two business moguls will share what goes into building a household brand of eco- and parent-friendly products, how they proved doubters wrong, and how the Honest team has come so far so quickly.

Speakers: Jessica Alba, co-founder, the Honest Company, and Brian Lee, CEO and co-founder, the Honest Company; co-founder, LegalZoom; co-founder, ShoeDazzle

Interviewer: Lindsay Blakely, Senior editor, Inc.

5:15 pm -
6:15 pm

NASHVILLE NETWORING HAPPY HOUR

TBD


8:00 pm -
11:00 pm

GROWCO CONFERENCE PARTY

Sponsored by Spark Business from Capital One

April 9, 2015

8:00 am -
3:00 pm

REGISTRATION OPEN

8:30 am -
3:00 pm

INC. MARKETPLACE OPEN

9:00 am -
9:05 am

WELCOME

9:05 am -
9:45 am

Behind the Burner (and Business) With Momofuku’s Chef David Chang

More than a decade since opening his first noodle bar, David Chang is now an award-winning global chef with food concepts that bring swagger to the fine dining scene. But it takes more than a superb menu to keep both customers and employees satisfied. Chang, who is notorious for his intensity, opens up about what it really takes to manage the front and back of house. Learn why he loves pushing people to trounce expectations and how to develop a fulfilling ethos for your customers and employees. Also, find out why Chang believes life’s too short to let yourself settle for anything less than the best in all you do.

Speaker: David Chang, chef and owner, Momofuku

9:45 am -
10:30 am

The Delusions of Success: A Master Class With Dr. Marshall Goldsmith

What does it really take for business owners to achieve positive, measurable changes in behavior for themselves and their people? Marshall Goldsmith will share his time-tested leadership practices, which incorporate lessons from 38 years of working with top business leaders, as well as material from his research, articles, and 35 books. Looking to go from here to there or need your mojo back? Dr. Goldsmith will teach you how to decipher your shortcomings (and learn from it). Find out the top mistakes leaders make, the right way to delegate, and how success can actually make you fail.

Speaker: Dr. Marshall Goldsmith, executive educator; business coach; author, What Got You Here Won’t Get You There; and Mojo

10:30 am -
11:00 am

The Future of Business: Behind the World’s First 3D Printed Vehicle

John “Jay” Rogers launched Local Motors with an ambitious plan: To create an open-source community that works together to design and develop exciting, efficient motor vehicles and builds them locally in a sustainable manner with customer participation. Today, the company is home to more than 60,000 car-design concepts, 45,000 community members, and more than 90 full-time employees across four locations in the United States and Europe. Local Motors recently unveiled the Strati, the world’s first 3-D-printed vehicle. Learn how this next-generation company is changing the way cars are designed, built, and owned. Their story of innovation and co-creation will drive your company toward profitability.

 

Speaker: John “Jay” Rogers, co-founder, president, and CEO, Local Motors

11:00 am -
11:30 am

BREAK

11:15 am -
12:15 pm

PAST, PRESENT, PROFITS: COMPANY OF THE YEAR ALL-STARS

Speakers: Joe Gebbia, CPO and co-founder, Airbnb; Phil Libin, Co-founder and CEO, Evernote; Alberto Perlman, Co-founder and CEO, Zumba Fitness

12:15 pm -
1:15 pm

Lessons from Business Turnaround King Marcus Lemonis

Marcus Lemonis is in the business of helping others. But behind every great man or business is a story, right? Lemonis will offer us a candid inside look at how he became the “Business Turnaround King.” What did his ambition stem from? What was it like to bootstrap an entire business career? Learn the biggest challenges Lemonis faced as an entrepreneur and how he has overcome them, and discover the pivotal turning point(s) that propelled him toward success.

Speaker: Marcus Lemonis, Chairman and CEO, Camping World and Good Sam Enterprises; star of the CNBC television show The Profit

1:15 pm -
2:30 pm

NETWORKING LUNCH

The Inc. Marketplace

Exchange contact information and sharp observations about what it means to start, run, or grow a business. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.

2:30 pm -
12:00 am

PROGRAM CONCLUDES