This year we’ve created a brand new program including General Sessions, One-on-One Conversations with Über-successful entrepreneurs, panel discussions, 30 under 30 Sessions, Real-Time Problem Solving Sessions, Deep Dive Sessions and Learning Workshops! Plus choose from 4 session themes straight from the pages of Inc.: Launch, Lead, Innovate, Build.
All content, timing and activations subject to change.

AT-A-GLANCE

May 20, 2014

11:00 am

REGISTRATION OPEN

1:00 pm

INC.EDU
Pragmatic Leadership Skills to Move Your Agenda

A good idea is not enough. The difference between a good idea and a successful one is execution. The truth is that moving agendas of any kind depends on your leadership competence. Leadership is about moving an idea to successful implementation and getting results. Of course, getting results is not simply a function of personality, but rather a function of your political competence. Do you have the necessary skills to rally people around your ideas, to anticipate resistance, to mobilize a team, and to overcome inertia and create change? Do you have the capacity to get the buy-in for the purpose of moving agendas forward? The good news is that leadership can be learned. The Bacharach Leadership Group specializes in training executives the learnable skills of political competence. In this hands-on workshop, you will be introduced to the skills of political competence, develop an action plan to master moving agendas ahead, and learn how to strategically put a good idea in place.

Speakers:
Samuel B. Bacharach, co-founder of the Bacharach Leadership Group (BLG), McKelvey-Grant Professor at Cornell University and the author of Get Them on Your Side and Keep Them on Your Side.

Additional fee to participate. Limited availability.

1:00 pm

INC.EDU
Understanding what drives
up the Sellability of your business

John Warrillow, the bestselling author of Built to Sell: Creating a Business That Will Thrive Without You will show you how to improve the overall Sellability of your business. In this master class you’ll discover:

- The secret to identifying the part of your business acquirers will be most interested in;

- How to accurately predict the future growth rate of your company;

- How to reduce your company’s reliance on a key employee or customer;

- How financial buyers come up with an offer to buy your business and the tactics you can use to get them to increase their bid;

- How strategic acquirers calculate what your business is worth to them and how to get a large company interested in buying your business for a premium;

- How and when to tell your employees you’re thinking of selling;

- How to use a private equity company to gin up the price you’re being offered for your business

- How to avoid the biggest mistake most business owners make when meeting with prospective buyers for the first time.

You will also be invited to complete your Sellability Score before the session. Knowing and improving your Sellability Score can have a profound impact on the value of your business. Through an analysis of some 6,955 businesses, John and his team have discovered that companies that achieve a score of 80 or above on the Sellability Score go on to sell at a 71% premium when compared to the average business.

Additional fee to participate. Limited availability.

1:00 pm

INC.EDU
Open-Book Management: How to Play (and Profit) from The Great Game of Business

Participants will create a short-term, intensely focused plan designed to rapidly correct a weakness or pursue opportunities within your business. It’s continuous improvement driven down to the floor level of your company. There is a common goal, a scorecard and a reward for winning. This is a highly interactive training session that will give you the skill-set and the tool-set you need to design and apply effective Games within your company. In this fun and interactive workshop, participants learn to develop their own Great Game to…

…keep people focused on a common goal.
…encourage employees to work together and build a winning team.
…create line of sight between team contributions and your company’s strategic goals
…reinforce business and financial literacy training.
…develop an engaged team that drives results and creates wins.

Attendees will leave understanding the fundamentals of The Great Game of Business, and take away the knowledge of how to immediately begin implementing it into their own business and begin driving results.

Additional fee to participate. Limited availability.
Speaker: Steve Baker is the Vice President of The Great Game of Business, Inc.

1:00 pm

INC.EDU
Branding & Marketing: How to Master Your Message

Great marketing communications programs should be begin by first, listening to a customer’s/prospect’s/employee’s wants and needs, and then, crafting a program. Listening is also one of the hallmarks of humor in the workplace. In part one of this innovative two-part workshop we’ll give you techniques to develop or improve your marketing communication strategy. Then, in part two, participants will learn the connections between comedy and business. The takeaway? Better marketing communications. Better work environment. Better bottom line.

Additional fee to participate. Limited availability.

Speaker: Steve Cody, co-founder and managing partner of Peppercomm; Inc. columnist

4:30 pm

NETWORKING WITH PURPOSE

Create meaningful connections with your entrepreneurial peers that will enhance the content and discussion throughout the GROWCO Conference. Seasoned entrepreneurs and members of the Inc. Small Giants Community, and Inc. editors will be there to mingle and converse. The conversations promise to be provocative, and enlightening.

Hosted by the Inc. Small Giants Community.

6:00 pm

WELCOME RECEPTION

Opening night is all about breaking the ice. Grab a refreshing cocktail, enjoy an appetizing bite and mingle with leaders from some of the most dynamic companies in the country. This fun and casual soiree is the official kickoff to the GROWCO Conference.

Special Remarks: Norm Brodsky, honorary chairman, Inc. Business Owners Council; founder, CitiStorage; partner, Black Gold Suites; columnist, Inc.; co-author, Street Smarts

7:30 pm

MEET THE INC. EDITORS DINNER

TBD

Meet and mingle with Inc. editors and fellow conference attendees. This fun and casual soiree is the official kickoff to the GROWCO Conference. Additional fee to participate. SPACE IS LIMITED!

May 21, 2014

7:30 am

REGISTRATION OPEN

8:50 am

WELCOME TO NASHVILLE

9:00 am

WELCOME FROM THE PRESIDENT

Speaker: Eric Schurenberg, president and editor-in-chief, Inc.

9:20 am

GENERAL SESSION/KEYNOTE

Welcome to the Good Life: How to Do Well by Doing Good
Brothers Bert and John Jacobs took $78, their stick-figure mascot, Jake, and a simple yet powerful slogan and built Life is good—a $100 million-dollar brand and for-profit and nonprofit business. Of course, the Jacobses can attest that success is neither easy nor instant. (The men lived and launched out of their van.) By sharing his and his brother’s inspiring entrepreneurial journey, Bert Jacobs will help you shape or reshape your own narrative. Learn how to effectively manage multiple bottom lines (i.e., Business, Brand, People, and Community) and what it takes to construct, carryout, and scale a vision that is bigger than you and far exceeds expectations.

Speaker: Bert Jacobs, co-founder and chief executive optimist, Life is good

10:00 am

GENERAL SESSION/KEYNOTE

Do Lead—Share Your Vision, Inspire Others, and Achieve the Impossible
Anyone in any organization, at any level, given the proper circumstances can lead, right? Wrong. Inc.com columnist and organizational strategist Les McKeown debunks some of the common myths of what leadership is (and isn’t) and reveals what it really means to lead and how to do so effectively. Featuring new insights delivered with McKeown’s usual energy, humor, and real-world applicability, this is a can’t-miss session. Whether you work with a single colleague or a team of hundreds, find out how to improve your own natural leadership skills, discover the role of humility in great leadership, and learn the five must have skills required of anyone in charge.
Speaker: Les McKeown, president and CEO, Predictable Success; author, Predictable Success, The Synergist, and Do Lead; columnist, Inc.com

10:30 am

GENERAL SESSION/KEYNOTE

How to Synch Your Company with Culture
Knowing who you are and the company you keep are essential tenets for anyone looking to lead a growing business. Developing and maintaining a healthy organizational culture is doable—but not always easy. With multi-million-dollar mobile-phone backup company CyberSynchs as a backdrop, Amos Winbush III explains how constructing a company is like building an ecosystem. Learn from this tech CEO why a founder should dive deep, into not only what kind of entrepreneur he or she wants to be, but also what type of company culture will suit the organization. Find out how to identify the people and principles you need to create a winning workplace culture.
Speaker: Amos Winbush III, founder and CEO, CyberSynchs

11:00 am

Break

CONCURRENT SESSIONS

11:15 am

30 UNDER 30 SESSION: Strategic Partnering for Fun and Profit

Speaker: Jordan Goldman, founder and CEO, Unigo

Theme: Build

11:15 am

REAL-TIME PROBLEM SOLVING: Secrets of Building an Inc. 5000

Secrets of Building an Inc. 5000: How to Get to $2 Million Now

Speakers: Norm Brodsky, honorary chairman, Inc. Business Owners Council; founder, CitiStorage; partner,Black Gold Suites; columnist, Inc.; co-author, Street Smarts; and Jim Mitchell, CEO, Fuhu

Session Leader: Lewis Schiff, chairman and executive director, Inc. Business Owners Council; author, Business Brilliant and The Middle-Class Millionaire

11:30 am

DEEP DIVE SESSION: How Do You Really Lead? An Action Plan for Leaders

Session Leader: Les McKeown, president and CEO, Predictable Success; author, Predictable Success, The Synergist, and Do Lead; columnist, Inc.com

11:30 am

LEARNING WORKSHOP: How to
Scale Your Sales with Content Marketing

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

11:40 am

30 UNDER 30 SESSION: Launching, the Second Time Around

Speaker:   Soraya Darabi, co-founder, Zady

 

11:45 am

REAL-TIME PROBLEM SOLVING: How to Build and Benefit from the Micro-Entrepreneur

—Hosted by Women 2.0

12:05 pm

30 UNDER 30 SESSION: Lights! Action!—Lead!

Speaker:  Gary Solomon, co-founder and president, Solomon Group

Interviewer: Donna Fenn, contributing editor, Inc.; author, Upstarts! and Alpha Dogs

12:30 pm

NETWORKING LUNCH

The Inc. Marketplace

Exchange contact information and share observations about what it means to start or run a business. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.

CONCURRENT SESSIONS

1:30 pm

LEARNING WORKSHOP: How to Make Innovation and Creativity Coexist in Your Company

Session Leader: Bre Pettis, CEO, Makerbot

1:30 pm

30 UNDER 30 SESSION: Sticky, Spicy, Fast Innovation

Speaker:  Morgen Newman co-founder, IdeaPaint; co-founder, MixedMade

1:30 pm

REAL-TIME PROBLEM SOLVING: Where’s the Money—for Your Startup?

1:30 pm

REAL-TIME PROBLEM SOLVING: How Great Companies Combine Culture and Community for Profit and Purpose

Hosted by the Inc. Small Giants Community

Speakers: Michael Burcham, president and CEO, Nashville Entrepreneur Center; Clint Smith, co-founder and CEO, Emma

1:30 pm

Learning Workshop: Perfect Your Pitch

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

2:00 pm

30 Under 30 Session: Find the Hidden Gold in Your Company

Speaker: Tina Wells, founder and CEO, Buzz Marketing Group

Interviewer: Donna Fenn, contributing editor, Inc.; author, Upstarts! and Alpha Dogs

2:30 pm

Break

2:45 pm

GENERAL SESSION/KEYNOTE

Crowd(funding) Control: How Indiegogo Helps Itself by Helping Others
Speaker: Danae Ringelmann, co-founder and chief development officer, Indiegogo

3:30 pm

GENERAL SESSION/KEYNOTE

A MASTER CLASS WITH MARK CUBAN, THE AUDACIOUS MAVERICK
The NBA’s Dallas Mavericks owner Mark Cuban may not be an NBA player, but off the court he calls all the shots. And so far, it’s been nothing but net for the serial entrepreneur and investor extraordinaire. In this exclusive no-holdsbarred conversation with Inc., Cuban offers us a Master Class in entrepreneurial audacity. Cuban will teach you how to boldly embrace your vision, build and lead a winning team, and make strategic decisions in crunch-time. Also, find out why competition may be the best thing for your business and what it really takes to be the most valuable player within your industry.
Speaker: Mark Cuban, serial entrepreneur and investor; owner of the NBA’s Dallas Mavericks; star of ABC’s Shark Tank; and author, How to Win at the Sport of Business

4:45 pm

MEET THE SPEAKERS
HAPPY HOUR

TBD

Unwind after a full day of conference sessions, discuss the day’s key learnings and expand your network at GROWCO’s casual networking happy hour.

4:45 pm

PROGRAM CLOSES FOR THE DAY

6:00 pm

Open House: Nashville Business Community Spotlight

8:00 pm

GROWCO: Unplugged Party

Listening Room Café—217 2nd Avenue South; Nashville, TN 37201

Sponsored by Spark Business from Capital One

Come eat, drink, network, and party with your peers.

May 22, 2014

8:00 am

REGISTRATION OPEN

9:00 am

WELCOME

9:10 am

GENERAL SESSION/KEYNOTE

Get Real or Go Home: A Lesson in Branding and Business
Jason Fried may have 99 problems, but his business isn’t one. At 15 years and thriving, he decided to change the company’s name in February from 37signals to Basecamp and streamline its product focus to Basecamp—the firm’s best idea and biggest winner. Fried didn’t radically rework his organization to get on top; he did it to stay on top. In this session, Fried reveals the method to his business madness. Whether your company is currently facing a peak or a pit, learn how to identify and implement change, why you should double down on simple, and the importance of giving a damn.

Speaker: Jason Fried, founder and CEO, Basecamp; author, Remote: Office Not Required, Getting Real, and Rework

Interviewer: James Ledbetter, editor, Inc.

9:50 am

GENERAL SESSION/KEYNOTE

Digital Dialogue: How to Humanize Your Brand
Within the Twitterverse Amy Jo Martin is social media royalty. She not only understands the constant evolution of social communication and digital trends but also helps celebrities and entrepreneurs do the same. Using research and analysis, Martin shows you how to use social communication to influence your brand. Learn how social media affects culture and why the two go hand in hand. Walk away with a digital strategy that works best for you and your personal brand.

Speaker: Amy Jo Martin, founder and CEO, Digital Royalty; author, Renegades Write

10:25 am

GENERAL SESSION/KEYNOTE

Subscribe: How to Pivot to a Subscription Model to Win Customers, Manage Cash, and Ignite Growth
The eventual sale of your business should be the biggest deal of your lifetime, provided your business is sellable. Unfortunately, just one in five companies put up for sale is ever bought. To achieve a graceful (and lucrative) exit you have to start with a company that can be sold. Learn from John Warrillow—who’s gone through the process and lived to tell about it—what makes a business purchase-ready. Learn best practices and how to identify weaknesses to ensure your company is in the best shape of its business life.
Speaker: John Warrillow,
founder, The Sellability Score; author, Built to Sell

11:00 am

Break

CONCURRENT SESSIONS

11:15 am

LEARNING WORKSHOP: Are You Ready to Succeed? The Art of Personal Mastery

Session Leader: Srikumar S. Rao, former Columbia business school professor; creator of MBA Creativity and Personal Mastery (CPM) course; author, Happiness at Work 

11:15 am

30 UNDER 30 SESSION: Anatomy of a Startup

Speaker:  Sarah Prevette, co-founder, BrandProject

11:15 am

REAL-TIME PROBLEM-SOLVING SESSION: Where’s the Money—for Your Growth-Stage Company?

Speaker: Ami Kassar, founder and chief executive, MultiFunding; columnist, Inc.com

Moderator: Allison Fass, deputy editor, Inc.com

11:30 am

New Rules for SEO Success

Sponsored by Bing

Speakers: Bruce Clay, founder and president, Bruce Clay, Inc.; Duane Forrester, senior product manager for Webmaster Outreach, Bing; and Manny Rivas, Online Advertising Director, aimClear

Moderator: Maisha Walker, founder and president, Message Medium

11:30 am

LEARNING WORKSHOP: Social Media: From A to Zen

Speaker: Shama Kabani, founder and CEO, The Marketing Zen Group; author, The Zen of Social Media Marketing

11:40 am

30 Under 30 Extended Q&A—Launching Your Business

Speaker:  Sarah Prevette, co-founder, BrandProject
Moderator: Donna Fenn, contributing editor, Inc.; author, Upstarts!

CONCURRENTS CONCLUDE

12:30 pm

NETWORKING LUNCH

Enjoy the meal as you make lasting connections with potential partners, colleagues and friends.

1:30 pm

GENERAL SESSION/KEYNOTE

How to Boldly Build and Lead an Audacious Company                        

Speakers: Julia Hartz, co-founder and president, Eventbrite; Julian Mann, cofounder of Skybox Imaging

Moderator: Lindsay Blakely, senior editor, Inc

2:30 pm

GENERAL SESSION/KEYNOTE

The Right Ingredients for Better Business: A Conversation with Papa John
With passion and pepperoni, John “Papa John” Schnatter progressed from running a closet-sized pizza joint to a franchising empire with more than 80,000 employees and 4,000 global locations. In this session, Schnatter serves up his business strategy for Papa John’s International—the third-largest pizza delivery company in the U.S. and provider of the official pizza of the National Football League. Learn from Schnatter the must-have ingredients for staying relevant, attaining marketplace differentiation, and securing valuable partnerships. Also, find out how to handle the challenges that come with striving for consistency across operations and satisfying both your personnel and your patrons.
Speaker: John “Papa John” Schnatter, founder and CEO, Papa John’s International, Inc.

3:15 pm

Break

Concurrent Sessions

3:30 pm

30 Under 30 Session: How an Entrepreneur Becomes a CEO

Speaker:  Allison Lami Sawyer, co-founder and CEO, Rebellion Photonics

3:30 pm

REAL-TIME PROBLEM-SOLVING SESSION: How to Develop and Distribute a Badass Product

Speakers: Brittany Hodak and Kim Kaupe, co-founders of ZinePak

3:30 pm

REAL-TIME PROBLEM-SOLVING SESSION: How to Use Tech to Change the World

Speakers: Leila Janah; founder and CEO, Sama Group; and Josh Tetrick founder and CEO, Hampton Creek

3:30 pm

Learning Workshop: Perfect Your Pitch

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

4:00 pm

30 Under 30 Session: The Magic is in the Mushrooms

Speakers: Nikhil Arora and Alejandro “Alex” Velez, co-founders, Back to the Roots

4:30 pm

MEET THE SPEAKERS
HAPPY HOUR

TBD

5:30 pm

2014 GROW YOUR COMPANY CONFERENCE CONCLUDES

May 20, 2014

11:00 am -
8:00 pm

REGISTRATION OPEN

1:00 pm -
4:00 pm

INC.EDU
Pragmatic Leadership Skills to Move Your Agenda

A good idea is not enough. The difference between a good idea and a successful one is execution. The truth is that moving agendas of any kind depends on your leadership competence. Leadership is about moving an idea to successful implementation and getting results. Of course, getting results is not simply a function of personality, but rather a function of your political competence. Do you have the necessary skills to rally people around your ideas, to anticipate resistance, to mobilize a team, and to overcome inertia and create change? Do you have the capacity to get the buy-in for the purpose of moving agendas forward? The good news is that leadership can be learned. The Bacharach Leadership Group specializes in training executives the learnable skills of political competence. In this hands-on workshop, you will be introduced to the skills of political competence, develop an action plan to master moving agendas ahead, and learn how to strategically put a good idea in place.

Speakers:
Samuel B. Bacharach, co-founder of the Bacharach Leadership Group (BLG), McKelvey-Grant Professor at Cornell University and the author of Get Them on Your Side and Keep Them on Your Side.

Additional fee to participate. Limited availability.

1:00 pm -
4:00 pm

INC.EDU
Understanding what drives
up the Sellability of your business

John Warrillow, the bestselling author of Built to Sell: Creating a Business That Will Thrive Without You will show you how to improve the overall Sellability of your business. In this master class you’ll discover:

- The secret to identifying the part of your business acquirers will be most interested in;

- How to accurately predict the future growth rate of your company;

- How to reduce your company’s reliance on a key employee or customer;

- How financial buyers come up with an offer to buy your business and the tactics you can use to get them to increase their bid;

- How strategic acquirers calculate what your business is worth to them and how to get a large company interested in buying your business for a premium;

- How and when to tell your employees you’re thinking of selling;

- How to use a private equity company to gin up the price you’re being offered for your business

- How to avoid the biggest mistake most business owners make when meeting with prospective buyers for the first time.

You will also be invited to complete your Sellability Score before the session. Knowing and improving your Sellability Score can have a profound impact on the value of your business. Through an analysis of some 6,955 businesses, John and his team have discovered that companies that achieve a score of 80 or above on the Sellability Score go on to sell at a 71% premium when compared to the average business.

Additional fee to participate. Limited availability.

1:00 pm -
4:00 pm

INC.EDU
Open-Book Management: How to Play (and Profit) from The Great Game of Business

Participants will create a short-term, intensely focused plan designed to rapidly correct a weakness or pursue opportunities within your business. It’s continuous improvement driven down to the floor level of your company. There is a common goal, a scorecard and a reward for winning. This is a highly interactive training session that will give you the skill-set and the tool-set you need to design and apply effective Games within your company. In this fun and interactive workshop, participants learn to develop their own Great Game to…

…keep people focused on a common goal.
…encourage employees to work together and build a winning team.
…create line of sight between team contributions and your company’s strategic goals
…reinforce business and financial literacy training.
…develop an engaged team that drives results and creates wins.

Attendees will leave understanding the fundamentals of The Great Game of Business, and take away the knowledge of how to immediately begin implementing it into their own business and begin driving results.

Additional fee to participate. Limited availability.
Speaker: Steve Baker is the Vice President of The Great Game of Business, Inc.

1:00 pm -
4:00 pm

INC.EDU
Branding & Marketing: How to Master Your Message

Great marketing communications programs should be begin by first, listening to a customer’s/prospect’s/employee’s wants and needs, and then, crafting a program. Listening is also one of the hallmarks of humor in the workplace. In part one of this innovative two-part workshop we’ll give you techniques to develop or improve your marketing communication strategy. Then, in part two, participants will learn the connections between comedy and business. The takeaway? Better marketing communications. Better work environment. Better bottom line.

Additional fee to participate. Limited availability.

Speaker: Steve Cody, co-founder and managing partner of Peppercomm; Inc. columnist

4:30 pm -
6:00 pm

NETWORKING WITH PURPOSE

Create meaningful connections with your entrepreneurial peers that will enhance the content and discussion throughout the GROWCO Conference. Seasoned entrepreneurs and members of the Inc. Small Giants Community, and Inc. editors will be there to mingle and converse. The conversations promise to be provocative, and enlightening.

Hosted by the Inc. Small Giants Community.

6:00 pm -
8:00 pm

WELCOME RECEPTION

Opening night is all about breaking the ice. Grab a refreshing cocktail, enjoy an appetizing bite and mingle with leaders from some of the most dynamic companies in the country. This fun and casual soiree is the official kickoff to the GROWCO Conference.

Special Remarks: Norm Brodsky, honorary chairman, Inc. Business Owners Council; founder, CitiStorage; partner, Black Gold Suites; columnist, Inc.; co-author, Street Smarts

7:30 pm -
10:00 pm

MEET THE INC. EDITORS DINNER

TBD

Meet and mingle with Inc. editors and fellow conference attendees. This fun and casual soiree is the official kickoff to the GROWCO Conference. Additional fee to participate. SPACE IS LIMITED!

May 21, 2014

7:30 am -
5:00 pm

REGISTRATION OPEN

8:50 am -
9:00 am

WELCOME TO NASHVILLE

9:00 am -
9:20 am

WELCOME FROM THE PRESIDENT

Speaker: Eric Schurenberg, president and editor-in-chief, Inc.

9:20 am -
10:00 am

GENERAL SESSION/KEYNOTE

Welcome to the Good Life: How to Do Well by Doing Good
Brothers Bert and John Jacobs took $78, their stick-figure mascot, Jake, and a simple yet powerful slogan and built Life is good—a $100 million-dollar brand and for-profit and nonprofit business. Of course, the Jacobses can attest that success is neither easy nor instant. (The men lived and launched out of their van.) By sharing his and his brother’s inspiring entrepreneurial journey, Bert Jacobs will help you shape or reshape your own narrative. Learn how to effectively manage multiple bottom lines (i.e., Business, Brand, People, and Community) and what it takes to construct, carryout, and scale a vision that is bigger than you and far exceeds expectations.

Speaker: Bert Jacobs, co-founder and chief executive optimist, Life is good

10:00 am -
10:30 am

GENERAL SESSION/KEYNOTE

Do Lead—Share Your Vision, Inspire Others, and Achieve the Impossible
Anyone in any organization, at any level, given the proper circumstances can lead, right? Wrong. Inc.com columnist and organizational strategist Les McKeown debunks some of the common myths of what leadership is (and isn’t) and reveals what it really means to lead and how to do so effectively. Featuring new insights delivered with McKeown’s usual energy, humor, and real-world applicability, this is a can’t-miss session. Whether you work with a single colleague or a team of hundreds, find out how to improve your own natural leadership skills, discover the role of humility in great leadership, and learn the five must have skills required of anyone in charge.
Speaker: Les McKeown, president and CEO, Predictable Success; author, Predictable Success, The Synergist, and Do Lead; columnist, Inc.com

10:30 am -
11:00 am

GENERAL SESSION/KEYNOTE

How to Synch Your Company with Culture
Knowing who you are and the company you keep are essential tenets for anyone looking to lead a growing business. Developing and maintaining a healthy organizational culture is doable—but not always easy. With multi-million-dollar mobile-phone backup company CyberSynchs as a backdrop, Amos Winbush III explains how constructing a company is like building an ecosystem. Learn from this tech CEO why a founder should dive deep, into not only what kind of entrepreneur he or she wants to be, but also what type of company culture will suit the organization. Find out how to identify the people and principles you need to create a winning workplace culture.
Speaker: Amos Winbush III, founder and CEO, CyberSynchs

11:00 am -
11:15 am

Break

CONCURRENT SESSIONS

11:15 am -
11:40 am

30 UNDER 30 SESSION: Strategic Partnering for Fun and Profit

Speaker: Jordan Goldman, founder and CEO, Unigo

Theme: Build

11:15 am -
12:15 pm

REAL-TIME PROBLEM SOLVING: Secrets of Building an Inc. 5000

Secrets of Building an Inc. 5000: How to Get to $2 Million Now

Speakers: Norm Brodsky, honorary chairman, Inc. Business Owners Council; founder, CitiStorage; partner,Black Gold Suites; columnist, Inc.; co-author, Street Smarts; and Jim Mitchell, CEO, Fuhu

Session Leader: Lewis Schiff, chairman and executive director, Inc. Business Owners Council; author, Business Brilliant and The Middle-Class Millionaire

11:30 am -
12:30 pm

DEEP DIVE SESSION: How Do You Really Lead? An Action Plan for Leaders

Session Leader: Les McKeown, president and CEO, Predictable Success; author, Predictable Success, The Synergist, and Do Lead; columnist, Inc.com

11:30 am -
12:30 pm

LEARNING WORKSHOP: How to
Scale Your Sales with Content Marketing

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

11:40 am -
12:05 pm

30 UNDER 30 SESSION: Launching, the Second Time Around

Speaker:   Soraya Darabi, co-founder, Zady

 

11:45 am -
12:30 pm

REAL-TIME PROBLEM SOLVING: How to Build and Benefit from the Micro-Entrepreneur

—Hosted by Women 2.0

12:05 pm -
12:30 pm

30 UNDER 30 SESSION: Lights! Action!—Lead!

Speaker:  Gary Solomon, co-founder and president, Solomon Group

Interviewer: Donna Fenn, contributing editor, Inc.; author, Upstarts! and Alpha Dogs

12:30 pm -
1:30 pm

NETWORKING LUNCH

The Inc. Marketplace

Exchange contact information and share observations about what it means to start or run a business. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.

CONCURRENT SESSIONS

1:30 pm -
2:30 pm

LEARNING WORKSHOP: How to Make Innovation and Creativity Coexist in Your Company

Session Leader: Bre Pettis, CEO, Makerbot

1:30 pm -
2:00 pm

30 UNDER 30 SESSION: Sticky, Spicy, Fast Innovation

Speaker:  Morgen Newman co-founder, IdeaPaint; co-founder, MixedMade

1:30 pm -
2:30 pm

REAL-TIME PROBLEM SOLVING: Where’s the Money—for Your Startup?

1:30 pm -
2:30 pm

REAL-TIME PROBLEM SOLVING: How Great Companies Combine Culture and Community for Profit and Purpose

Hosted by the Inc. Small Giants Community

Speakers: Michael Burcham, president and CEO, Nashville Entrepreneur Center; Clint Smith, co-founder and CEO, Emma

1:30 pm -
2:30 pm

Learning Workshop: Perfect Your Pitch

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

2:00 pm -
2:30 pm

30 Under 30 Session: Find the Hidden Gold in Your Company

Speaker: Tina Wells, founder and CEO, Buzz Marketing Group

Interviewer: Donna Fenn, contributing editor, Inc.; author, Upstarts! and Alpha Dogs

2:30 pm -
2:45 pm

Break

2:45 pm -
3:30 pm

GENERAL SESSION/KEYNOTE

Crowd(funding) Control: How Indiegogo Helps Itself by Helping Others
Speaker: Danae Ringelmann, co-founder and chief development officer, Indiegogo

3:30 pm -
4:45 pm

GENERAL SESSION/KEYNOTE

A MASTER CLASS WITH MARK CUBAN, THE AUDACIOUS MAVERICK
The NBA’s Dallas Mavericks owner Mark Cuban may not be an NBA player, but off the court he calls all the shots. And so far, it’s been nothing but net for the serial entrepreneur and investor extraordinaire. In this exclusive no-holdsbarred conversation with Inc., Cuban offers us a Master Class in entrepreneurial audacity. Cuban will teach you how to boldly embrace your vision, build and lead a winning team, and make strategic decisions in crunch-time. Also, find out why competition may be the best thing for your business and what it really takes to be the most valuable player within your industry.
Speaker: Mark Cuban, serial entrepreneur and investor; owner of the NBA’s Dallas Mavericks; star of ABC’s Shark Tank; and author, How to Win at the Sport of Business

4:45 pm -
5:45 pm

MEET THE SPEAKERS
HAPPY HOUR

TBD

Unwind after a full day of conference sessions, discuss the day’s key learnings and expand your network at GROWCO’s casual networking happy hour.

4:45 pm -
12:00 am

PROGRAM CLOSES FOR THE DAY

6:00 pm -
8:00 pm

Open House: Nashville Business Community Spotlight

8:00 pm -
11:00 pm

GROWCO: Unplugged Party

Listening Room Café—217 2nd Avenue South; Nashville, TN 37201

Sponsored by Spark Business from Capital One

Come eat, drink, network, and party with your peers.

May 22, 2014

8:00 am -
3:00 pm

REGISTRATION OPEN

9:00 am -
9:10 am

WELCOME

9:10 am -
9:50 am

GENERAL SESSION/KEYNOTE

Get Real or Go Home: A Lesson in Branding and Business
Jason Fried may have 99 problems, but his business isn’t one. At 15 years and thriving, he decided to change the company’s name in February from 37signals to Basecamp and streamline its product focus to Basecamp—the firm’s best idea and biggest winner. Fried didn’t radically rework his organization to get on top; he did it to stay on top. In this session, Fried reveals the method to his business madness. Whether your company is currently facing a peak or a pit, learn how to identify and implement change, why you should double down on simple, and the importance of giving a damn.

Speaker: Jason Fried, founder and CEO, Basecamp; author, Remote: Office Not Required, Getting Real, and Rework

Interviewer: James Ledbetter, editor, Inc.

9:50 am -
10:25 am

GENERAL SESSION/KEYNOTE

Digital Dialogue: How to Humanize Your Brand
Within the Twitterverse Amy Jo Martin is social media royalty. She not only understands the constant evolution of social communication and digital trends but also helps celebrities and entrepreneurs do the same. Using research and analysis, Martin shows you how to use social communication to influence your brand. Learn how social media affects culture and why the two go hand in hand. Walk away with a digital strategy that works best for you and your personal brand.

Speaker: Amy Jo Martin, founder and CEO, Digital Royalty; author, Renegades Write

10:25 am -
11:00 am

GENERAL SESSION/KEYNOTE

Subscribe: How to Pivot to a Subscription Model to Win Customers, Manage Cash, and Ignite Growth
The eventual sale of your business should be the biggest deal of your lifetime, provided your business is sellable. Unfortunately, just one in five companies put up for sale is ever bought. To achieve a graceful (and lucrative) exit you have to start with a company that can be sold. Learn from John Warrillow—who’s gone through the process and lived to tell about it—what makes a business purchase-ready. Learn best practices and how to identify weaknesses to ensure your company is in the best shape of its business life.
Speaker: John Warrillow,
founder, The Sellability Score; author, Built to Sell

11:00 am -
11:15 am

Break

CONCURRENT SESSIONS

11:15 am -
12:15 pm

LEARNING WORKSHOP: Are You Ready to Succeed? The Art of Personal Mastery

Session Leader: Srikumar S. Rao, former Columbia business school professor; creator of MBA Creativity and Personal Mastery (CPM) course; author, Happiness at Work 

11:15 am -
11:40 am

30 UNDER 30 SESSION: Anatomy of a Startup

Speaker:  Sarah Prevette, co-founder, BrandProject

11:15 am -
12:15 pm

REAL-TIME PROBLEM-SOLVING SESSION: Where’s the Money—for Your Growth-Stage Company?

Speaker: Ami Kassar, founder and chief executive, MultiFunding; columnist, Inc.com

Moderator: Allison Fass, deputy editor, Inc.com

11:30 am -
12:30 pm

New Rules for SEO Success

Sponsored by Bing

Speakers: Bruce Clay, founder and president, Bruce Clay, Inc.; Duane Forrester, senior product manager for Webmaster Outreach, Bing; and Manny Rivas, Online Advertising Director, aimClear

Moderator: Maisha Walker, founder and president, Message Medium

11:30 am -
12:30 pm

LEARNING WORKSHOP: Social Media: From A to Zen

Speaker: Shama Kabani, founder and CEO, The Marketing Zen Group; author, The Zen of Social Media Marketing

11:40 am -
12:05 pm

30 Under 30 Extended Q&A—Launching Your Business

Speaker:  Sarah Prevette, co-founder, BrandProject
Moderator: Donna Fenn, contributing editor, Inc.; author, Upstarts!

CONCURRENTS CONCLUDE

12:30 pm -
1:30 pm

NETWORKING LUNCH

Enjoy the meal as you make lasting connections with potential partners, colleagues and friends.

1:30 pm -
2:30 pm

GENERAL SESSION/KEYNOTE

How to Boldly Build and Lead an Audacious Company                        

Speakers: Julia Hartz, co-founder and president, Eventbrite; Julian Mann, cofounder of Skybox Imaging

Moderator: Lindsay Blakely, senior editor, Inc

2:30 pm -
3:15 pm

GENERAL SESSION/KEYNOTE

The Right Ingredients for Better Business: A Conversation with Papa John
With passion and pepperoni, John “Papa John” Schnatter progressed from running a closet-sized pizza joint to a franchising empire with more than 80,000 employees and 4,000 global locations. In this session, Schnatter serves up his business strategy for Papa John’s International—the third-largest pizza delivery company in the U.S. and provider of the official pizza of the National Football League. Learn from Schnatter the must-have ingredients for staying relevant, attaining marketplace differentiation, and securing valuable partnerships. Also, find out how to handle the challenges that come with striving for consistency across operations and satisfying both your personnel and your patrons.
Speaker: John “Papa John” Schnatter, founder and CEO, Papa John’s International, Inc.

3:15 pm -
3:30 pm

Break

Concurrent Sessions

3:30 pm -
4:00 pm

30 Under 30 Session: How an Entrepreneur Becomes a CEO

Speaker:  Allison Lami Sawyer, co-founder and CEO, Rebellion Photonics

3:30 pm -
4:30 pm

REAL-TIME PROBLEM-SOLVING SESSION: How to Develop and Distribute a Badass Product

Speakers: Brittany Hodak and Kim Kaupe, co-founders of ZinePak

3:30 pm -
12:00 am

REAL-TIME PROBLEM-SOLVING SESSION: How to Use Tech to Change the World

Speakers: Leila Janah; founder and CEO, Sama Group; and Josh Tetrick founder and CEO, Hampton Creek

3:30 pm -
4:30 pm

Learning Workshop: Perfect Your Pitch

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

4:00 pm -
4:30 pm

30 Under 30 Session: The Magic is in the Mushrooms

Speakers: Nikhil Arora and Alejandro “Alex” Velez, co-founders, Back to the Roots

4:30 pm -
5:15 pm

MEET THE SPEAKERS
HAPPY HOUR

TBD
5:30 pm -
12:00 am

2014 GROW YOUR COMPANY CONFERENCE CONCLUDES