This year we’ve created a brand new program including General Sessions, One-on-One Conversations with Über-successful entrepreneurs, panel discussions, 30 under 30 Sessions, Real-Time Problem Solving Sessions, Deep Dive Sessions and Learning Workshops! Plus choose from 4 session themes straight from the pages of Inc.: Launch, Lead, Innovate, Build.
All content, timing and activations subject to change.

AT-A-GLANCE

May 20, 2014

11:00 am

REGISTRATION OPEN

1:00 pm

INC.EDU
Pragmatic Leadership Skills to Move Your Agenda

A good idea is not enough. The difference between a good idea and a successful one is execution. The truth is that moving agendas of any kind depends on your leadership competence. Leadership is about moving an idea to successful implementation and getting results. Of course, getting results is not simply a function of personality, but rather a function of your political competence. Do you have the necessary skills to rally people around your ideas, to anticipate resistance, to mobilize a team, and to overcome inertia and create change? Do you have the capacity to get the buy-in for the purpose of moving agendas forward? The good news is that leadership can be learned. The Bacharach Leadership Group specializes in training executives the learnable skills of political competence. In this hands-on workshop, you will be introduced to the skills of political competence, develop an action plan to master moving agendas ahead, and learn how to strategically put a good idea in place.

Additional fee to participate. Limited availability.

1:00 pm

INC.EDU
Understanding what drives
up the Sellability of your business

John Warrillow, the bestselling author of Built to Sell: Creating a Business That Will Thrive Without You will show you how to improve the overall Sellability of your business. In this master class you’ll discover:

- The secret to identifying the part of your business acquirers will be most interested in;

- How to accurately predict the future growth rate of your company;

- How to reduce your company’s reliance on a key employee or customer;

- How financial buyers come up with an offer to buy your business and the tactics you can use to get them to increase their bid;

- How strategic acquirers calculate what your business is worth to them and how to get a large company interested in buying your business for a premium;

- How and when to tell your employees you’re thinking of selling;

- How to use a private equity company to gin up the price you’re being offered for your business

- How to avoid the biggest mistake most business owners make when meeting with prospective buyers for the first time.

You will also be invited to complete your Sellability Score before the session. Knowing and improving your Sellability Score can have a profound impact on the value of your business. Through an analysis of some 6,955 businesses, John and his team have discovered that companies that achieve a score of 80 or above on the Sellability Score go on to sell at a 71% premium when compared to the average business.

Additional fee to participate. Limited availability.

1:00 pm

INC.EDU
Open-Book Management: How to Play (and Profit) from The Great Game of Business

Participants will create a short-term, intensely focused plan designed to rapidly correct a weakness or pursue opportunities within your business. It’s continuous improvement driven down to the floor level of your company. There is a common goal, a scorecard and a reward for winning. This is a highly interactive training session that will give you the skill-set and the tool-set you need to design and apply effective Games within your company. In this fun and interactive workshop, participants learn to develop their own Great Game to…

…keep people focused on a common goal.
…encourage employees to work together and build a winning team.
…create line of sight between team contributions and your company’s strategic goals
…reinforce business and financial literacy training.
…develop an engaged team that drives results and creates wins.

Attendees will leave understanding the fundamentals of The Great Game of Business, and take away the knowledge of how to immediately begin implementing it into their own business and begin driving results.

Additional fee to participate. Limited availability.
Speaker: Steve Baker is the Vice President of The Great Game of Business, Inc.

1:00 pm

INC.EDU
Branding & Marketing: How to Master Your Message

Great marketing communications programs should be begin by first, listening to a customer’s/prospect’s/employee’s wants and needs, and then, crafting a program. Listening is also one of the hallmarks of humor in the workplace. In part one of this innovative two-part workshop we’ll give you techniques to develop or improve your marketing communication strategy. Then, in part two, participants will learn the connections between comedy and business. The takeaway? Better marketing communications. Better work environment. Better bottom line.

Additional fee to participate. Limited availability.

Speaker: Steve Cody, co-founder and managing partner of Peppercomm; Inc. columnist

4:30 pm

NETWORKING WITH PURPOSE

Create meaningful connections with your entrepreneurial peers that will enhance the content and discussion throughout the GROWCO Conference. Seasoned entrepreneurs and members of the Inc. Small Giants Community, and Inc. editors will be there to mingle and converse. The conversations promise to be provocative, and enlightening.

Hosted by the Inc. Small Giants Community.
Sponsored by Symantec

6:00 pm

GROWCO Welcome Reception: The Sights and Sounds of Nashville

Grab a bite, enjoy a drink, and mingle with your fellow conference-goers including Inc.’s most beloved serial entrepreneur Norm Brodsky. Plus, witness a musical experience only Nashville can offer as Big Machine Music (BMM), along with some special friends, help us kickoff 2014 GROWCO. Special Remarks: Norm Brodsky, honorary chairman, Inc. Business Owners Council; founder, CitiStorage; partner, Black Gold Suites; columnist, Inc.; co-author, Street Smarts

Special Performances: Bob Dipiero, singer and Hall of Fame songwriter; Kree Harrison, 2013 American Idol runner-up; and Joe Don Rooney, Rascal Flatts; among others

6:00 pm

Ask Kevin Daum Anything

Dell booth

Stop by the Dell booth for personal, one-on-one advice from Kevin Daum—an expert in video marketing and internet marketing, popular Inc.com columnist, and best-selling author of Roar! and Video Marketing for Dummies. Kevin is here at GROWCO to take your questions and share his expertise.

7:30 pm

MEET THE INC. EDITORS DINNER

TBD

Meet and mingle with Inc. editors and fellow conference attendees. This fun and casual soiree is the official kickoff to the GROWCO Conference. Additional fee to participate. SPACE IS LIMITED!

May 21, 2014

8:30 am

INC. MARKETPLACE OPEN

Inc. Marketplace

Start your morning with a cup of coffee or tea before heading into the main conference ballroom for the general sessions. And be sure to stop by the sponsor booths in the marketplace; our sponsors are eager to get to know you and learn your business needs.

8:30 am

REGISTRATION OPEN

8:30 am

“Street Smarts” Networking

Inc. Business Owners Council, the Inc. membership community for owners of fast-growing companies, invites you to connect with top entrepreneurs at GROWCO. Keep your eyes on the monitors all around the conference to follow the “Street Smarts” Networking activities as you share your best networking tips, tricks, and stories. Great prizes will be awarded by council chairman and serial entrepreneur, Norm Brodsky, along with Inc. editor-at-large, Bo Burlingham (co-authors of the monthly Inc. column “Street Smarts”). This dynamic business duo may even feature you in an upcoming issue of Inc.

8:50 am

WELCOME FROM BIG MACHINE MUSIC

Music performance presented by Big Machine Music
Special Performance: Greg Bates, singer/songwriter

9:00 am

WELCOME FROM THE PRESIDENT

Speaker: Eric Schurenberg, president and editor-in-chief, Inc.

9:20 am

GENERAL SESSION/KEYNOTE

Welcome to the Good Life: How to Do Well by Doing Good
Brothers Bert and John Jacobs took $78, their stick-figure mascot, Jake, and a simple yet powerful slogan and built Life is good—a $100 million-dollar brand and for-profit and nonprofit business. Of course, the Jacobses can attest that success is neither easy nor instant. (The men lived and launched out of their van.) By sharing his and his brother’s inspiring entrepreneurial journey, Bert Jacobs will help you shape or reshape your own narrative. Learn how to effectively manage multiple bottom lines (i.e., Business, Brand, People, and Community) and what it takes to construct, carryout, and scale a vision that is bigger than you and far exceeds expectations.

Speaker: Bert Jacobs, co-founder and chief executive optimist, Life is good

10:00 am

GENERAL SESSION/KEYNOTE

Do Lead—How to Share Your Vision, Inspire Others, and Achieve the Impossible
If your vision of leadership is of a swashbuckling hero who snatches victory from the jaws of defeat, or if you believe that only a select few have what it takes, then this session will revolutionize the way you think. Inc.com columnist and organizational strategist Les McKeown debunks some of the common myths of what leadership is (and isn’t) and reveals what it really means to lead and how to do so effectively. Whether you work with a single colleague or a team of hundreds, find out how to improve your own natural leadership skills and also learn how to maximize the potential of those around you.

Speaker: Les McKeown, president and CEO, Predictable Success; author, Predictable Success, The Synergist, and Do Lead; columnist, Inc.com

10:30 am

GENERAL SESSION/KEYNOTE

How to Synch Your Company with Culture
Knowing who you are and the company you keep are essential tenets for anyone looking to lead a growing business. Developing and maintaining a healthy organizational culture is doable—but not always easy. With multimillion-dollar mobile-phone backup company CyberSynchs as a backdrop, Amos Winbush III explains how constructing a company is like building an ecosystem. Learn from this tech CEO why a founder should dive deep, into not only what kind of entrepreneur he or she wants to be, but also what type of company culture will suit the organization. Find out how to identify the people and principles you need to create a winning workplace culture.

Speaker: Amos Winbush III, founder and CEO, CyberSynchs

11:00 am

Break

CONCURRENT SESSIONS

11:15 am

30 UNDER 30 SESSION: Strategic Partnering for Fun and Profit

Lauded by The Wall Street Journal as “a college resource built for the age of YouTube and Facebook,” Unigo helps millions of high school students and families find, get in, and pay for college. But Unigo’s success is due largely to founder Jordan Goldman’s ability to forge smart and lucrative partnerships with big brands. Unigo powers all the college reviews for U.S. News & World Report, and Unigo’s staff produces content with The Wall Street Journal. The company created a full-semester high school curriculum on college and career readiness with McGraw-Hill. Learn from Goldman how to leverage strategic partnerships to achieve massive growth and credibility in the marketplace.

Speaker:  Jordan Goldman, founder and CEO, Unigo

11:15 am

REAL-TIME PROBLEM SOLVING: How to be an Inc. 5000 Entrepreneur

What’s holding you back from your peak entrepreneurial performance? Based on surveys of hundreds of self-made millionaires, Lewis Schiff, best-selling author and founder of Inc. Magazine’s Business Owners Council, the membership organization for owners of Inc. 5000 companies, will present the four behavior patterns that lead to entrepreneurial success and help you unlock your true entrepreneurial potential. During this data-filled session, Lewis Schiff will pull back the curtain on the secrets behind success. The session will also feature a one-on-one interview with one of the great Inc. 5000 entrepreneurs, Norm Brodsky, founder of not one, not two, but three different Inc. 500 companies.

Speakers: Norm Brodsky, honorary chairman, Inc. Business Owners Council; founder, CitiStorage; partner, Black Gold Suites; columnist, Inc.; co-author, Street Smarts

Session Leader: Lewis Schiff, chairman and executive director, Inc. Business Owners Council; author, Business Brilliant and The Middle-Class Millionaire

11:15 am

Free-Flowing Networkings in the Inc. Marketplace

The Inc. Marketplace

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

11:30 am

DEEP DIVE SESSION: How Do You Really Lead? An Action Plan for Leaders

Discover how to leverage your specific leadership strengths and use them to take your organization to new heights. Building on his keynote, Les McKeown will give you the tips, tools and resources you need to heighten your own leadership effectiveness. He will also reveal how you can drive leadership down through every level of your organization. In this deep dive session, learn the four basic leadership styles and how to identify which one is the right fit for you, the secret to uncovering your leadership blind spots and overcoming them, the three keys to self-management every leader must master, the four areas of focus necessary to work well with others, and the single biggest barrier to effective leadership and how to overcome it. And find out what to do when leadership goes wrong.
Session Leader: Les McKeown, president and CEO, Predictable Success; author, Predictable Success, The Synergist, and Do Lead; columnist, Inc.com

11:30 am

LEARNING WORKSHOP: How to
Scale Your Sales with Content Marketing

Time and time again, fast-growing companies struggle with transitioning from a sales dependent organization to a scalable marketing driven machine. The problem is sales-oriented entrepreneurs who don’t know how to translate their personal sales skills into replicable and scalable marketing programs. Kevin Daum will teach you his proven content marketing practices. Daum is an Inc. 500 CEO, a bestselling author, and top Inc. columnist—who grew his online audience from 50,000 followers to more than 500,000 in four short months. Learn how to attract customers predisposed to buy, and find out how to formulate compelling content (think: blogs, videos, whitepapers, etc.) and establish a content plan (think: modes, calendaring, and measurement).

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

11:30 am

LEARNING WORKSHOP: What’s Your Plan B? Contingency Planning and other Company-Saving Scenarios

Preparing for the worst-case scenario is not the first thing on most entrepreneurs’ to-do lists. Yet, having a solid contingency plan can help ensure a company’s sustainability as it helps set the business apart from the mainstream. In this workshop, learn best practices for how contingency planning, discover a proactive process that ensures long-term growth and wards against failure, and find out how planning for the worst can actually be your best source of innovation and business growth. Also, you will be given a unique tool to identify, capture, rank, and prioritize innovative products, services, and business ideas.

Session Leader: Steve Baker, vice president, The Great Game of Business, Inc.

11:40 am

30 UNDER 30 SESSION: Launching, the Second Time Around

Soraya Darabi was on Inc.’s 30 Under 30 list in 2011 as a co-founder of Foodspotting, an iPhone app where users posted pictures of favorite restaurant meals. The app was sold to OpenTable in 2013 and Darabi has since teamed up with fellow co-founder Maxine Bédat to start Zady, the brand for modern, conscious consumers that blends storytelling with commerce. In this session, Darabi talks about the successes and missteps involved with launching another business. Learn how starting a startup company can prepare you for just about anything.

Speaker: Soraya Darabi, co-founder, Zady

 

11:45 am

REAL-TIME PROBLEM SOLVING: Risks and Rewards: Scaling the Shared Economy—Hosted by Women 2.0

We share cars, houses, time, skills and this has created a new economy and a new sector of entrepreneurs. How do you build a successful company that leverages local communities while simultaneously creates a new economic wave? Learn the ups, downs, pros, and cons of companies doing (what some may consider unorthodox) business with their customer.

Speakers: Maren Kate Donovan, founder and CEO, Zirtual;

12:05 pm

30 UNDER 30 SESSION: Lights! Action!—Lead!

Gary Solomon Jr., a native son of New Orleans, built his entertainment design and production company by landing local customers and over-delivering on every promise.  Early on, he created the exterior lighting system for the sports and exhibit venue Mercedes-Benz Superdome and an interactive submarine exhibit for The National World War II Museum. Now, as local successes have brought international demand for Solomon Group’s services, Gary will talk with Inc. Contributing Editor Donna Fenn about the challenges of adding staff and infrastructure to expand his firm while maintaining the company’s homegrown culture.

Speaker:  Gary Solomon, Jr. co-founder and president, Solomon Group

Interviewer: Donna Fenn, contributing editor, Inc.; author, Upstarts! and Alpha Dogs

12:30 pm

NETWORKING LUNCH

The Inc. Marketplace

Exchange contact information and sharp observations about what it means to start, run, or grow a business. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.

1:00 pm

“Street Smarts” Networking

Inc. Business Owners Council, the Inc. membership community for owners of fast-growing companies, invites you to connect with top entrepreneurs at GROWCO. Keep your eyes on the monitors all around the conference to follow the “Street Smarts” Networking activities as you share your best networking tips, tricks, and stories. Great prizes will be awarded by council chairman and serial entrepreneur, Norm Brodsky, along with Inc. editor-at-large, Bo Burlingham (co-authors of the monthly Inc. column “Street Smarts”). This dynamic business duo may even feature you in an upcoming issue of Inc.

1:20 pm

Free-Flowing Networkings in the Inc. Marketplace

The Inc. Marketplace

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

CONCURRENT SESSIONS

1:30 pm

LEARNING WORKSHOP: How to Make Innovation and Creativity Coexist in Your Company

1:30 pm

30 UNDER 30 SESSION: Sticky, Spicy, Fast Innovation

Morgen Newman earned his innovation chops as a co-founder of IdeaPaint, the dry erase whiteboard paint that’s widely used in offices, schools, and homes. Now, as the co-founder of MixedMade, he’s hard at work on a new, innovative product called Bees Knees Spicy Honey. Newman made it his mission to launch Bees Knees in 30 days, and will talk about developing a killer product in a ridiculously short period of time, selling something that doesn’t yet exist, and getting excited about $40 orders after building a multi-million dollar company. Newman will talk about the inspiration, commitment, and stickiness that it takes to bring innovative ideas to light quickly and successfully.
Speaker: Morgen Newman co-founder, IdeaPaint; co-founder, MixedMade

1:30 pm

REAL-TIME PROBLEM SOLVING: Where’s the Money for Your Startup?

No matter what stage your company is in, having sufficient capital is a top priority. Find out where to look, whom to ask, and how to get it. Learn the industry trends getting much buzz and backing; the creative financing options available; and how best to leverage the money you do have. Securing capital or investors isn’t easy, but it’s necessary. And with the right tactics and business strategy, it’s doable.

Speakers: Brittany Hodak and Kim Kaupe, co-founders, ZinePak

Session Leader: Ami Kassar, founder and chief executive, MultiFunding; columnist, Inc.com

1:30 pm

REAL-TIME PROBLEM SOLVING: How Great Companies Combine Culture and Community for Profit and Purpose

Hosted by the Inc. Small Giants Community
For Nashville, nurturing and supporting its entrepreneurs has resulted in a number of great companies that are growing sustainably, contributing back to the community, and creating impact that is purposeful and profitable. Join us as the leaders of some Nashville’s most beloved companies discuss how building a strong relationship with their hometown is making a difference for their people, their city, and their bottom line. Learn what it takes for you to do the same within your own organization and community.

Speakers: Michael Burcham, president and CEO, Nashville Entrepreneur Center; and Clint Smith, co-founder and CEO, Emma

1:30 pm

Learning Workshop: Perfect Your Pitch

Everyone, especially entrepreneurs and their employees, should know how to pitch, persuade and present in a compelling manner. Kevin Daum is here to help. Daum, an Inc. 500 CEO, a bestselling author, and top Inc. columnist, will guide participants in writing and preparing a worthwhile pitch. The second part of his workshop offers each person the opportunity to record a live pitch. In this interactive workshop, gain highly-structured feedback about your pitch in real-time. And following GROWCO, Kevin will send each participant (via email) additional personalized coaching on how to master their message.

This session is limited to 50 people. Seating is on a first-come, first-served basis, so please be prompt.

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

2:00 pm

30 Under 30 Session: Find Hidden Gold in Your Company

Tina Wells started advising big brands on how to engage with and sell to the teen and tween market when she was just a teenager herself. Since she founded Buzz Marketing Group in 1996, she’s worked with major companies such as Dell, Reebok, Esprit, Steve Madden, Aveda, and others, to connect them with her proprietary network of young influencers who test, share, and endorse products. In the process, Wells discovered a hidden asset in her company and used that in an entirely new venture: a series of tween books called Mackenzie Blue. Tina Wells chats with Inc. contributing editor, Donna Fenn, about how she discovered and leveraged a new opportunity by mining the hidden gold in her existing company.

Speaker: Tina Wells, founder and CEO, Buzz Marketing Group
Interviewer: Donna Fenn, contributing editor, Inc.; author, Upstarts! and Alpha Dogs

2:30 pm

Break

If you haven’t already done so, use the Livecube web app to share your thoughts and ideas gained from the conference in real-time. You can win great prizes for participating. Also, follow @IncLiveEvents and   #GROWCO14 throughout the day for live coverage.

2:40 pm

WELCOME FROM BIG MACHINE MUSIC

Music performance presented by Big Machine Music

Special Performance: Courtney Cole, singer/songwriter; with Lukas Bracewell and Jason Waters

2:50 pm

GENERAL SESSION/KEYNOTE

Culture is the unconscious agreement you make day-to-day on how to live, talk, share, and think. It’s everywhere. With regard to business, culture has long been dominating, fearsome, and competitive in nature. This “survival of the fittest” concept runs deep in the veins of most businesses in this world, but is that the only way to succeed? What if we lived in a world where we were encouraged and empowered to succeed together, rather than forced to dominate others to move ahead? Danae Ringelmann, co-founder of the international crowdfunding platform Indiegogo, shares how she helped turn her company into the world’s largest crowdfunding platform. Learn how Indiegogo’s diverse culture is the key to its sustained growth and success over the years. Also, find out why it takes values, culture, and you to lead a growing company.

Speaker: Danae Ringelmann, co-founder and chief development officer, Indiegogo

3:30 pm

GENERAL SESSION/KEYNOTE

A MASTER CLASS WITH MARK CUBAN, THE AUDACIOUS MAVERICK
The NBA’s Dallas Mavericks owner Mark Cuban may not be an NBA player, but off the court he calls all the shots. And so far, it’s been nothing but net for the serial entrepreneur and investor extraordinaire. In this exclusive no-holds-barred conversation with Inc., Cuban offers us a Master Class in entrepreneurial audacity. Cuban will teach you how to boldly embrace your vision, build and lead a winning team, and make strategic decisions in crunch-time. Also, find out why competition may be the best thing for your business and what it really takes to be the most valuable player within your industry.
Speaker: Mark Cuban, serial entrepreneur and investor; owner of the NBA’s Dallas Mavericks; star of ABC’s Shark Tank; and author, How to Win at the Sport of Business

4:45 pm

MEET THE SPEAKERS
HAPPY HOUR

TBD

Hosted by Inc.’s 30 Under 30
Music performances presented by Big Machine Music

It’s time to relax and unwind. Come have a drink and network with your peers. Meet and connect with some of the seasoned entrepreneurs and experts speaking at the conference; chat with the editors and columnists of Inc. and Inc.com; and mingle with past and present honorees from Inc.’s 30 Under 30: America’s Coolest Young Entrepreneurs list. Let’s all raise our glasses to a great day at GROWCO.

Special Performance: Big Machine Music

5:00 pm

ASK KEVIN DAUM ANYTHING

Dell booth

Stop by the Dell booth for personal, one-on-one advice from Kevin Daum—an expert in video marketing and internet marketing, popular Inc.com columnist, and best-selling author of Roar! and Video Marketing for Dummies. Kevin is here at GROWCO to take your questions and share his expertise.

Office Hours: 5 – 6 p.m.

6:00 pm

INC. MARKETPLACE CLOSES FOR THE DAY

6:00 pm

Open House: Nashville Business Community Spotlight

Nashville vibrates with the energy of the talented, passionate, and driven people who call it home. Known as “Music City,” the talent-making ability of Nashville far exceeds what you may see onstage. Inc. and the Inc. Small Giants Community invite you to an open house at Nashville’s Rolling Mill Hill Trolley Barns—originally home to Nashville’s streetcar fleet and now house office and commercial spaces for some of the most interesting entrepreneurs the city has to offer. Talk and tour with the entrepreneurs who call this historic area headquarters. Learn how artists, restaurants, a business incubator, non-profits, an email service provider, and a bowling alley, among other businesses are affected by their historic residence and a supportive community. Space is limited to the first 250 attendees, so please be prompt. This event is free and takes place off-site. Shuttle service and a guided walking path to/from the open house will be provided. You must wear your conference badge for entry.

Hosted by Inc. and the Inc. Small Giants Community


8:00 pm

GROWCO: Unplugged Party

Listening Room Café—217 2nd Avenue South; Nashville, TN 37201

Sponsored by Spark Business from Capital One

Enjoy Nashville’s nightlife as you experience the relaxing atmosphere, delicious food, great music, and refreshing beverages during the official 2014 GROWCO conference party. During the evening, you’ll be treated to a special live music performance from Grammy-nominated singer/songwriter Bobby Bare, Jr. Follow @IncLiveEvents, #GROWCO14, and #SmallBizProud for the sights and sounds of the evening.

This event is free and only open to GROWCO Conference attendees (you must wear your conference badge). You will need a government-issued I.D. for entry.

Special Performance: Bobby Bare, Jr., singer, songwriter, and musician           

May 22, 2014

8:30 am

INC. MARKETPLACE OPEN

Start your morning with a cup of coffee or tea before heading into the main conference ballroom for the general sessions. And be sure to stop by the sponsor booths in the marketplace; our sponsors are eager to get to know you and learn your business needs.

8:30 am

REGISTRATION OPEN

12:00 am

“Street Smarts” Networking

Inc. Business Owners Council, the Inc. membership community for owners of fast-growing companies, invites you to connect with top entrepreneurs at GROWCO. Keep your eyes on the monitors all around the conference to follow the “Street Smarts” Networking activities as you share your best networking tips, tricks, and stories. Great prizes will be awarded by council chairman and serial entrepreneur, Norm Brodsky, along with Inc. editor-at-large, Bo Burlingham (co-authors of the monthly Inc. column “Street Smarts”). This dynamic business duo may even feature you in an upcoming issue of Inc.

Hosted by the Inc. Business Owners Council

8:50 am

WELCOME FROM BIG MACHINE MUSIC

Music performance presented by Big Machine Records

Special Performance: Maddie & Tae, singers/songwriters; with Aaron Scherz and Mark Lonsway

9:10 am

GENERAL SESSION/KEYNOTE

Jason Fried may have 99 problems, but his business isn’t one. At 15 years and thriving, he decided to change the company’s name in February from 37signals to Basecamp and streamline its product focus to Basecamp—the firm’s best idea and biggest winner. Fried didn’t radically rework his organization to get on top; he did it to stay on top. In this session, Fried reveals the method to his business madness. Whether your company is currently facing a peak or a pit, learn how to identify and implement change, why you should double down on simple, and the importance of giving a damn.

Speaker: Jason Fried, founder and CEO, Basecamp; author, Remote: Office Not Required, Getting Real, and Rework

Interviewer: James Ledbetter, editor, Inc.

9:50 am

GENERAL SESSION/KEYNOTE

Digital Dialogue: How to Humanize Your Brand
Within the Twitterverse Amy Jo Martin is social media royalty. She not only understands the constant evolution of social communication and digital trends but also helps celebrities and entrepreneurs do the same. Using research and analysis, Martin shows you how to use social communication to influence your brand. Learn how social media affects culture and why the two go hand in hand. Walk away with a digital strategy that works best for you and your personal brand.

Speaker: Amy Jo Martin, founder and CEO, Digital Royalty; author, Renegades Write

10:25 am

GENERAL SESSION/KEYNOTE

The Automatic Customer: Creating A Subscription Business In Any Industry
Avis Budget Group acquired ZipCar and its 760,000 subscribers for $491 million last year. Subscription-based messaging service WhatsApp, after gaining 450 million users in five years, was acquired by Facebook earlier this year, for $19 billion dollars. Both ZipCar and WhatsApp are pioneers of the new subscription economy. In this session, best-selling author John Warrillow gives you blueprint for building and valuing a subscription business. Learn from John Warrillow the five trends driving the unique subscription economy; the secret psychology of selling a subscription to the customer; and eight reasons why customers quit subscribing and how to make customers sticky for life. And discover the 11 different subscription models and how to apply each to your business. Whether you want to transform your entire business model into a recurring revenue engine or just pick up an extra five percent of automatic sales, you won’t want to miss John Warrillow’s session.

Speaker: John Warrillow, founder, The Sellability Score; author, Built to Sell


11:00 am

Break

If you haven’t already done so, use the Livecube web app to share your thoughts and ideas gained from the conference in real-time. You can win great prizes for participating. Also, follow @IncLiveEvents and   #GROWCO14 throughout the day for live coverage.

11:00 am

MEET THE SPEAKERS BOOK SIGNING

Inc. Marketplace

Jason Fried, Amy Jo Martin, John Warrillow

11:10 am

Free-Flowing Networking

Inc. Marketplace

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

CONCURRENT SESSIONS

11:15 am

LEARNING WORKSHOP: Are You Ready to Succeed? The Art of Personal Mastery

Running a business is exhilarating. It can also be exhausting. Work hours are getting longer and longer. Technology makes our work-life accessible at all times. But the best results come when you are joyously alive on Monday morning and so is everyone else around you. Of course, you can only succeed with the willing cooperation of many others—certainly colleagues but also customers, vendors, and others who touch your business. In this thought-provoking experience, learn how to develop a world view that encompasses all these factors and raises each and, most importantly, you to a higher level of functioning. Find out how taking new life actions can lead to a transformation of you, others, and your organization.

Session Leader: Srikumar S. Rao, former Columbia business school professor; creator of MBA Creativity and Personal Mastery (CPM) course; author, Happiness at Work

Introduction: Allison Fass, deputy editor, strategy and business development, Inc.com


11:15 am

30 UNDER 30 SESSION: Anatomy of a Startup

The founder of Sprouter.com, Sarah Prevette built one of the largest online platforms connecting startups and business leaders. As a co-founder of BrandProject, she’s teamed up with other experienced entrepreneurs to launch a “company creation studio”  that builds, buys, and makes seed stage investments in disruptive consumer products that have the potential to reach $100 million in value within five years. Sarah will share her insights on the DNA of successful startups, the anatomy of a truly disruptive idea, the biggest preconceptions and mistakes that startup entrepreneurs make, and the importance of building a company, and not just a product.

Speaker:  Sarah Prevette, co-founder, BrandProject

11:15 am

REAL-TIME PROBLEM-SOLVING SESSION: Where’s the Money? How to Find Capital for Your Growth-Stage Company

Speaker: Ami Kassar, founder and chief executive, MultiFunding; columnist, Inc.com; Chuck Jaeger, vice president—senior business development officer, CertusBank, N.A.; and Theresa Sexton, partner, Claritas Capital

Moderator: Allison Fass, deputy editor, strategy and business development, Inc.com

11:15 am

ASK KEVIN DAUM ANYTHING

Dell booth

Stop by the Dell booth for personal, one-on-one advice from Kevin Daum—an expert in video marketing and internet marketing, popular Inc.com columnist, and best-selling author of Roar! and Video Marketing for Dummies. Kevin is here at GROWCO to take your questions and share his expertise.

Office Hours: 11:15 a.m. – 12:30 p.m.; and 4:45 – 5:30 p.m.

11:30 am

Search + Social: The Future of Your Business Online

Sponsored by Bing

Are you wondering: “How do I get more traffic to my website?” or “How do I build an effective social community?” or even, “Does search engine optimization still work?” If these are your concerns, you’re not alone. In this interactive session, learn from influential experts in search and social what matters most in enhancing your website’s visibility, how to efficiently invest your time (and your money), and what the future holds for online rankings and searches. You’ll walk away from this timely conversation with useful tips, practical advice, and the knowhow needed to be seen online. Got a question? Bring it.

Session Leaders: Bruce Clay, founder and president, Bruce Clay, Inc.; Duane Forrester, senior product manager for Webmaster Outreach, Bing; and Manny Rivas III, Online Advertising Director, aimClear; and Maisha Walker, founder and president, Message Medium

11:30 am

LEARNING WORKSHOP: Digital Foresight: 7 Pivotal Trends Every Leader Must Know

The pace of technological change combined with an ever savvier consumer base, has put more businesses in a quandary. Is it possible to even keep up? In order for organizations to survive, they have to understand the digital undercurrents, quickly assess and leverage new opportunities, and pivot direction based on return on investment. Is your company truly making the most of today’s digital landscape or is it struggling to merely keep up? Success in today’s digital age requires constant iteration. Learn seven principles you need to help your company thrive in today’s marketplace and find out how to recognize and leverage your hidden assets. This session will inspire you and give you the tools and how-to you need in order to move you from overwhelmed to thriving.

Speaker: Shama Kabani Hyder, founder and CEO, The Marketing Zen Group; author, The Zen of Social Media Marketing


11:40 am

30 Under 30 Extended Q&A—Launching Your Business

Join Inc. contributing editor Donna Fenn along with past and present Inc. 30 Under 30 honorees for a no-holds-barred conversation on what it really takes to launch a business. This is your chance to ask questions and gain answers.

Moderator: Donna Fenn, contributing editor, Inc.; author, Upstarts!

CONCURRENTS CONCLUDE

12:30 pm

NETWORKING LUNCH

Inc. Marketplace

Exchange contact information and sharp observations about what it means to start, run, or grow a business. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.

12:30 pm

“Street Smarts” Networking

Hosted by Inc. Business Owners Council

Inc. Business Owners Council, the Inc. membership community for owners of fast-growing companies, invites you to connect with top entrepreneurs at GROWCO. Keep your eyes on the monitors all around the conference to follow the “Street Smarts” Networking activities as you share your best networking tips, tricks, and stories. Great prizes will be awarded by council chairman and serial entrepreneur, Norm Brodsky, along with Inc. editor-at-large, Bo Burlingham (co-authors of the monthly Inc. column “Street Smarts”). This dynamic business duo may even feature you in an upcoming issue of Inc.

1:30 pm

WELCOME FROM BIG MACHINE MUSIC

Music performance presented by Big Machine Music

Special Performance: Dustin Lynch, singer/songwriter

1:40 pm

GENERAL SESSION/KEYNOTE

How to Boldly Build and Lead an Audacious Company
Some transform waste into energy; others battle diseases or build the country’s most talked-about donut business. Audacious companies are bold and courageous. They’ll do anything to make their ideas a reality. They not only accept risk―they thrive on it. Join us for a discussion with three audacious entrepreneurs as they share their unique stories of risks and rewards. Learn why a bold vision matters, what it takes to execute it, and how to sell the world on your big ideas.

Speakers: Julia Hartz, co-founder and president, Eventbrite; Naveen Jain, co-founder and CMO, Immunity Project; and Julian Mann, cofounder of Skybox Imaging

Moderator: Lindsay Blakely, senior editor, Inc.

2:30 pm

GENERAL SESSION/KEYNOTE

The Right Ingredients for Better Business: A Conversation with Papa John
With passion and pepperoni, John “Papa John” Schnatter progressed from running a closet-sized pizza joint to a franchising empire with more than 80,000 employees and 4,000 global locations. In this session, Schnatter serves up his business strategy for Papa John’s International—the third-largest pizza delivery company in the U.S. and provider of the official pizza of the National Football League. Learn from Schnatter the must-have ingredients for staying relevant, attaining marketplace differentiation, and securing valuable partnerships. Also, find out how to handle the challenges that come with striving for consistency across operations and satisfying both your personnel and your patrons.

Speaker: John “Papa John” Schnatter, founder and CEO, Papa John’s International

Interviewer: Lewis Schiff, chairman and executive director, Inc. Business Owners Council; author, Business Brilliant and The Middle-Class Millionaire


3:15 pm

Break

If you haven’t already done so, use the Livecube web app to share your thoughts and ideas gained from the conference in real-time. You can win great prizes for participating. Also, follow @IncLiveEvents and   #GROWCO14 throughout the day for live coverage.

3:20 pm

Free-Flowing Networkings in the Inc. Marketplace

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

Concurrent Sessions

3:30 pm

30 Under 30 Session: How an Entrepreneur Becomes a CEO

When Allison Lami Sawyer started Rebellion Photonics, her professor told her she wasn’t good enough to run it. He was wrong. Her company, which makes a fluorescent imaging camera that detects gas leaks on oil rigs or refineries in real-time, saw revenues of $3 million last year. In this session, Allison Lami Sawyer will share how she went from entrepreneur to CEO and along the way, separated the helpers from the haters. Having just raised $10.4 million, she’s now tripling her staff while kicking ass and taking names in a male-dominated industry.

Speaker:  Allison Lami Sawyer, co-founder and CEO, Rebellion Photonics

3:30 pm

REAL-TIME PROBLEM-SOLVING SESSION: How to Develop and Distribute a Badass Product

Speakers: Brittany Hodak and Kim Kaupe, co-founders of ZinePak

3:30 pm

REAL-TIME PROBLEM-SOLVING SESSION: How to Use Tech to Change the World

Are your business methods helping to fight a national or global cause? In this interactive session, we meet entrepreneurs who will take us on a journey to discover how to properly mash-up profits and purpose with technology in order to benefit both the nonprofit and for-profit business communities. Learn the challenges that exist in building ecosystems that go beyond your business and community. Find out what the social return can be, and how to carve out a workable, tech-relevant footprint for your organization that has not only reach but also impact.

Speakers: Rose Broome, founder, ‎founder, HandUp; Leila Janah; founder and CEO, Sama Group

3:30 pm

Learning Workshop: Perfect Your Pitch

Everyone, especially entrepreneurs and their employees, should know how to pitch, persuade and present in a compelling manner. Kevin Daum is here to help. Daum, an Inc. 500 CEO, a bestselling author, and top Inc. columnist, will guide participants in writing and preparing a worthwhile pitch. The second part of his workshop offers each person the opportunity to record a live pitch. In this interactive workshop, gain highly-structured feedback about your pitch in real-time. And following GROWCO, Kevin will send each participant (via email) additional personalized coaching on how to master their message.

This session is limited to 50 people. Seating is on a first-come, first-served basis, so please be prompt.

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

4:00 pm

30 Under 30 Session: The Magic is in the Mushrooms

Nikhil Arora and Alejandro Velez are proof positive that innovation is possible in just about every corner of the economy, even in the lowly world of mushrooms. Back to the Roots started by making grow-your-own mushroom kits that are now sold in Whole Foods and Home Depot. Their newest product, the AquaFarm (an herb garden that sits on top of a self-cleaning fish tank), recently hit the shelves at PetCo. Arora and Velez will talk about their innovation process, how they decide what’s next, and how they keep the spirit of innovation alive at their company. If they can do it, so can you.

Speakers: Nikhil Arora and Alejandro “Alex” Velez, co-founders, Back to the Roots

4:30 pm

MEET THE SPEAKERS
HAPPY HOUR

TBD

Music performances presented by Big Machine Music

4:45 pm

ASK KEVIN DAUM ANYTHING

Stop by the Dell booth for personal, one-on-one advice from Kevin Daum—an expert in video marketing and internet marketing, popular Inc.com columnist, and best-selling author of Roar! and Video Marketing for Dummies. Kevin is here at GROWCO to take your questions and share his expertise.

Office Hours: 4:45 – 5:30 p.m.

5:30 pm

2014 GROW YOUR COMPANY CONFERENCE CONCLUDES

May 20, 2014

11:00 am -
8:00 pm

REGISTRATION OPEN

1:00 pm -
4:00 pm

INC.EDU
Pragmatic Leadership Skills to Move Your Agenda

A good idea is not enough. The difference between a good idea and a successful one is execution. The truth is that moving agendas of any kind depends on your leadership competence. Leadership is about moving an idea to successful implementation and getting results. Of course, getting results is not simply a function of personality, but rather a function of your political competence. Do you have the necessary skills to rally people around your ideas, to anticipate resistance, to mobilize a team, and to overcome inertia and create change? Do you have the capacity to get the buy-in for the purpose of moving agendas forward? The good news is that leadership can be learned. The Bacharach Leadership Group specializes in training executives the learnable skills of political competence. In this hands-on workshop, you will be introduced to the skills of political competence, develop an action plan to master moving agendas ahead, and learn how to strategically put a good idea in place.

Additional fee to participate. Limited availability.

1:00 pm -
4:00 pm

INC.EDU
Understanding what drives
up the Sellability of your business

John Warrillow, the bestselling author of Built to Sell: Creating a Business That Will Thrive Without You will show you how to improve the overall Sellability of your business. In this master class you’ll discover:

- The secret to identifying the part of your business acquirers will be most interested in;

- How to accurately predict the future growth rate of your company;

- How to reduce your company’s reliance on a key employee or customer;

- How financial buyers come up with an offer to buy your business and the tactics you can use to get them to increase their bid;

- How strategic acquirers calculate what your business is worth to them and how to get a large company interested in buying your business for a premium;

- How and when to tell your employees you’re thinking of selling;

- How to use a private equity company to gin up the price you’re being offered for your business

- How to avoid the biggest mistake most business owners make when meeting with prospective buyers for the first time.

You will also be invited to complete your Sellability Score before the session. Knowing and improving your Sellability Score can have a profound impact on the value of your business. Through an analysis of some 6,955 businesses, John and his team have discovered that companies that achieve a score of 80 or above on the Sellability Score go on to sell at a 71% premium when compared to the average business.

Additional fee to participate. Limited availability.

1:00 pm -
4:00 pm

INC.EDU
Open-Book Management: How to Play (and Profit) from The Great Game of Business

Participants will create a short-term, intensely focused plan designed to rapidly correct a weakness or pursue opportunities within your business. It’s continuous improvement driven down to the floor level of your company. There is a common goal, a scorecard and a reward for winning. This is a highly interactive training session that will give you the skill-set and the tool-set you need to design and apply effective Games within your company. In this fun and interactive workshop, participants learn to develop their own Great Game to…

…keep people focused on a common goal.
…encourage employees to work together and build a winning team.
…create line of sight between team contributions and your company’s strategic goals
…reinforce business and financial literacy training.
…develop an engaged team that drives results and creates wins.

Attendees will leave understanding the fundamentals of The Great Game of Business, and take away the knowledge of how to immediately begin implementing it into their own business and begin driving results.

Additional fee to participate. Limited availability.
Speaker: Steve Baker is the Vice President of The Great Game of Business, Inc.

1:00 pm -
4:00 pm

INC.EDU
Branding & Marketing: How to Master Your Message

Great marketing communications programs should be begin by first, listening to a customer’s/prospect’s/employee’s wants and needs, and then, crafting a program. Listening is also one of the hallmarks of humor in the workplace. In part one of this innovative two-part workshop we’ll give you techniques to develop or improve your marketing communication strategy. Then, in part two, participants will learn the connections between comedy and business. The takeaway? Better marketing communications. Better work environment. Better bottom line.

Additional fee to participate. Limited availability.

Speaker: Steve Cody, co-founder and managing partner of Peppercomm; Inc. columnist

4:30 pm -
6:00 pm

NETWORKING WITH PURPOSE

Create meaningful connections with your entrepreneurial peers that will enhance the content and discussion throughout the GROWCO Conference. Seasoned entrepreneurs and members of the Inc. Small Giants Community, and Inc. editors will be there to mingle and converse. The conversations promise to be provocative, and enlightening.

Hosted by the Inc. Small Giants Community.
Sponsored by Symantec

6:00 pm -
8:00 pm

GROWCO Welcome Reception: The Sights and Sounds of Nashville

Grab a bite, enjoy a drink, and mingle with your fellow conference-goers including Inc.’s most beloved serial entrepreneur Norm Brodsky. Plus, witness a musical experience only Nashville can offer as Big Machine Music (BMM), along with some special friends, help us kickoff 2014 GROWCO. Special Remarks: Norm Brodsky, honorary chairman, Inc. Business Owners Council; founder, CitiStorage; partner, Black Gold Suites; columnist, Inc.; co-author, Street Smarts

Special Performances: Bob Dipiero, singer and Hall of Fame songwriter; Kree Harrison, 2013 American Idol runner-up; and Joe Don Rooney, Rascal Flatts; among others

6:00 pm -
7:30 pm

Ask Kevin Daum Anything

Dell booth

Stop by the Dell booth for personal, one-on-one advice from Kevin Daum—an expert in video marketing and internet marketing, popular Inc.com columnist, and best-selling author of Roar! and Video Marketing for Dummies. Kevin is here at GROWCO to take your questions and share his expertise.

7:30 pm -
10:00 pm

MEET THE INC. EDITORS DINNER

TBD

Meet and mingle with Inc. editors and fellow conference attendees. This fun and casual soiree is the official kickoff to the GROWCO Conference. Additional fee to participate. SPACE IS LIMITED!

May 21, 2014

8:30 am -
6:00 pm

INC. MARKETPLACE OPEN

Inc. Marketplace

Start your morning with a cup of coffee or tea before heading into the main conference ballroom for the general sessions. And be sure to stop by the sponsor booths in the marketplace; our sponsors are eager to get to know you and learn your business needs.

8:30 am -
5:00 pm

REGISTRATION OPEN

8:30 am -
9:30 am

“Street Smarts” Networking

Inc. Business Owners Council, the Inc. membership community for owners of fast-growing companies, invites you to connect with top entrepreneurs at GROWCO. Keep your eyes on the monitors all around the conference to follow the “Street Smarts” Networking activities as you share your best networking tips, tricks, and stories. Great prizes will be awarded by council chairman and serial entrepreneur, Norm Brodsky, along with Inc. editor-at-large, Bo Burlingham (co-authors of the monthly Inc. column “Street Smarts”). This dynamic business duo may even feature you in an upcoming issue of Inc.

8:50 am -
9:00 am

WELCOME FROM BIG MACHINE MUSIC

Music performance presented by Big Machine Music
Special Performance: Greg Bates, singer/songwriter

9:00 am -
9:20 am

WELCOME FROM THE PRESIDENT

Speaker: Eric Schurenberg, president and editor-in-chief, Inc.

9:20 am -
10:00 am

GENERAL SESSION/KEYNOTE

Welcome to the Good Life: How to Do Well by Doing Good
Brothers Bert and John Jacobs took $78, their stick-figure mascot, Jake, and a simple yet powerful slogan and built Life is good—a $100 million-dollar brand and for-profit and nonprofit business. Of course, the Jacobses can attest that success is neither easy nor instant. (The men lived and launched out of their van.) By sharing his and his brother’s inspiring entrepreneurial journey, Bert Jacobs will help you shape or reshape your own narrative. Learn how to effectively manage multiple bottom lines (i.e., Business, Brand, People, and Community) and what it takes to construct, carryout, and scale a vision that is bigger than you and far exceeds expectations.

Speaker: Bert Jacobs, co-founder and chief executive optimist, Life is good

10:00 am -
10:30 am

GENERAL SESSION/KEYNOTE

Do Lead—How to Share Your Vision, Inspire Others, and Achieve the Impossible
If your vision of leadership is of a swashbuckling hero who snatches victory from the jaws of defeat, or if you believe that only a select few have what it takes, then this session will revolutionize the way you think. Inc.com columnist and organizational strategist Les McKeown debunks some of the common myths of what leadership is (and isn’t) and reveals what it really means to lead and how to do so effectively. Whether you work with a single colleague or a team of hundreds, find out how to improve your own natural leadership skills and also learn how to maximize the potential of those around you.

Speaker: Les McKeown, president and CEO, Predictable Success; author, Predictable Success, The Synergist, and Do Lead; columnist, Inc.com

10:30 am -
11:00 am

GENERAL SESSION/KEYNOTE

How to Synch Your Company with Culture
Knowing who you are and the company you keep are essential tenets for anyone looking to lead a growing business. Developing and maintaining a healthy organizational culture is doable—but not always easy. With multimillion-dollar mobile-phone backup company CyberSynchs as a backdrop, Amos Winbush III explains how constructing a company is like building an ecosystem. Learn from this tech CEO why a founder should dive deep, into not only what kind of entrepreneur he or she wants to be, but also what type of company culture will suit the organization. Find out how to identify the people and principles you need to create a winning workplace culture.

Speaker: Amos Winbush III, founder and CEO, CyberSynchs

11:00 am -
11:15 am

Break

CONCURRENT SESSIONS

11:15 am -
11:40 am

30 UNDER 30 SESSION: Strategic Partnering for Fun and Profit

Lauded by The Wall Street Journal as “a college resource built for the age of YouTube and Facebook,” Unigo helps millions of high school students and families find, get in, and pay for college. But Unigo’s success is due largely to founder Jordan Goldman’s ability to forge smart and lucrative partnerships with big brands. Unigo powers all the college reviews for U.S. News & World Report, and Unigo’s staff produces content with The Wall Street Journal. The company created a full-semester high school curriculum on college and career readiness with McGraw-Hill. Learn from Goldman how to leverage strategic partnerships to achieve massive growth and credibility in the marketplace.

Speaker:  Jordan Goldman, founder and CEO, Unigo

11:15 am -
12:15 pm

REAL-TIME PROBLEM SOLVING: How to be an Inc. 5000 Entrepreneur

What’s holding you back from your peak entrepreneurial performance? Based on surveys of hundreds of self-made millionaires, Lewis Schiff, best-selling author and founder of Inc. Magazine’s Business Owners Council, the membership organization for owners of Inc. 5000 companies, will present the four behavior patterns that lead to entrepreneurial success and help you unlock your true entrepreneurial potential. During this data-filled session, Lewis Schiff will pull back the curtain on the secrets behind success. The session will also feature a one-on-one interview with one of the great Inc. 5000 entrepreneurs, Norm Brodsky, founder of not one, not two, but three different Inc. 500 companies.

Speakers: Norm Brodsky, honorary chairman, Inc. Business Owners Council; founder, CitiStorage; partner, Black Gold Suites; columnist, Inc.; co-author, Street Smarts

Session Leader: Lewis Schiff, chairman and executive director, Inc. Business Owners Council; author, Business Brilliant and The Middle-Class Millionaire

11:15 am -
12:30 pm

Free-Flowing Networkings in the Inc. Marketplace

The Inc. Marketplace

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

11:30 am -
12:30 pm

DEEP DIVE SESSION: How Do You Really Lead? An Action Plan for Leaders

Discover how to leverage your specific leadership strengths and use them to take your organization to new heights. Building on his keynote, Les McKeown will give you the tips, tools and resources you need to heighten your own leadership effectiveness. He will also reveal how you can drive leadership down through every level of your organization. In this deep dive session, learn the four basic leadership styles and how to identify which one is the right fit for you, the secret to uncovering your leadership blind spots and overcoming them, the three keys to self-management every leader must master, the four areas of focus necessary to work well with others, and the single biggest barrier to effective leadership and how to overcome it. And find out what to do when leadership goes wrong.
Session Leader: Les McKeown, president and CEO, Predictable Success; author, Predictable Success, The Synergist, and Do Lead; columnist, Inc.com

11:30 am -
12:30 pm

LEARNING WORKSHOP: How to
Scale Your Sales with Content Marketing

Time and time again, fast-growing companies struggle with transitioning from a sales dependent organization to a scalable marketing driven machine. The problem is sales-oriented entrepreneurs who don’t know how to translate their personal sales skills into replicable and scalable marketing programs. Kevin Daum will teach you his proven content marketing practices. Daum is an Inc. 500 CEO, a bestselling author, and top Inc. columnist—who grew his online audience from 50,000 followers to more than 500,000 in four short months. Learn how to attract customers predisposed to buy, and find out how to formulate compelling content (think: blogs, videos, whitepapers, etc.) and establish a content plan (think: modes, calendaring, and measurement).

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

11:30 am -
12:30 pm

LEARNING WORKSHOP: What’s Your Plan B? Contingency Planning and other Company-Saving Scenarios

Preparing for the worst-case scenario is not the first thing on most entrepreneurs’ to-do lists. Yet, having a solid contingency plan can help ensure a company’s sustainability as it helps set the business apart from the mainstream. In this workshop, learn best practices for how contingency planning, discover a proactive process that ensures long-term growth and wards against failure, and find out how planning for the worst can actually be your best source of innovation and business growth. Also, you will be given a unique tool to identify, capture, rank, and prioritize innovative products, services, and business ideas.

Session Leader: Steve Baker, vice president, The Great Game of Business, Inc.

11:40 am -
12:05 pm

30 UNDER 30 SESSION: Launching, the Second Time Around

Soraya Darabi was on Inc.’s 30 Under 30 list in 2011 as a co-founder of Foodspotting, an iPhone app where users posted pictures of favorite restaurant meals. The app was sold to OpenTable in 2013 and Darabi has since teamed up with fellow co-founder Maxine Bédat to start Zady, the brand for modern, conscious consumers that blends storytelling with commerce. In this session, Darabi talks about the successes and missteps involved with launching another business. Learn how starting a startup company can prepare you for just about anything.

Speaker: Soraya Darabi, co-founder, Zady

 

11:45 am -
12:30 pm

REAL-TIME PROBLEM SOLVING: Risks and Rewards: Scaling the Shared Economy—Hosted by Women 2.0

We share cars, houses, time, skills and this has created a new economy and a new sector of entrepreneurs. How do you build a successful company that leverages local communities while simultaneously creates a new economic wave? Learn the ups, downs, pros, and cons of companies doing (what some may consider unorthodox) business with their customer.

Speakers: Maren Kate Donovan, founder and CEO, Zirtual;

12:05 pm -
12:30 pm

30 UNDER 30 SESSION: Lights! Action!—Lead!

Gary Solomon Jr., a native son of New Orleans, built his entertainment design and production company by landing local customers and over-delivering on every promise.  Early on, he created the exterior lighting system for the sports and exhibit venue Mercedes-Benz Superdome and an interactive submarine exhibit for The National World War II Museum. Now, as local successes have brought international demand for Solomon Group’s services, Gary will talk with Inc. Contributing Editor Donna Fenn about the challenges of adding staff and infrastructure to expand his firm while maintaining the company’s homegrown culture.

Speaker:  Gary Solomon, Jr. co-founder and president, Solomon Group

Interviewer: Donna Fenn, contributing editor, Inc.; author, Upstarts! and Alpha Dogs

12:30 pm -
1:30 pm

NETWORKING LUNCH

The Inc. Marketplace

Exchange contact information and sharp observations about what it means to start, run, or grow a business. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.

1:00 pm -
1:30 pm

“Street Smarts” Networking

Inc. Business Owners Council, the Inc. membership community for owners of fast-growing companies, invites you to connect with top entrepreneurs at GROWCO. Keep your eyes on the monitors all around the conference to follow the “Street Smarts” Networking activities as you share your best networking tips, tricks, and stories. Great prizes will be awarded by council chairman and serial entrepreneur, Norm Brodsky, along with Inc. editor-at-large, Bo Burlingham (co-authors of the monthly Inc. column “Street Smarts”). This dynamic business duo may even feature you in an upcoming issue of Inc.

1:20 pm -
2:30 pm

Free-Flowing Networkings in the Inc. Marketplace

The Inc. Marketplace

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

CONCURRENT SESSIONS

1:30 pm -
2:30 pm

LEARNING WORKSHOP: How to Make Innovation and Creativity Coexist in Your Company

1:30 pm -
2:00 pm

30 UNDER 30 SESSION: Sticky, Spicy, Fast Innovation

Morgen Newman earned his innovation chops as a co-founder of IdeaPaint, the dry erase whiteboard paint that’s widely used in offices, schools, and homes. Now, as the co-founder of MixedMade, he’s hard at work on a new, innovative product called Bees Knees Spicy Honey. Newman made it his mission to launch Bees Knees in 30 days, and will talk about developing a killer product in a ridiculously short period of time, selling something that doesn’t yet exist, and getting excited about $40 orders after building a multi-million dollar company. Newman will talk about the inspiration, commitment, and stickiness that it takes to bring innovative ideas to light quickly and successfully.
Speaker: Morgen Newman co-founder, IdeaPaint; co-founder, MixedMade

1:30 pm -
2:30 pm

REAL-TIME PROBLEM SOLVING: Where’s the Money for Your Startup?

No matter what stage your company is in, having sufficient capital is a top priority. Find out where to look, whom to ask, and how to get it. Learn the industry trends getting much buzz and backing; the creative financing options available; and how best to leverage the money you do have. Securing capital or investors isn’t easy, but it’s necessary. And with the right tactics and business strategy, it’s doable.

Speakers: Brittany Hodak and Kim Kaupe, co-founders, ZinePak

Session Leader: Ami Kassar, founder and chief executive, MultiFunding; columnist, Inc.com

1:30 pm -
2:30 pm

REAL-TIME PROBLEM SOLVING: How Great Companies Combine Culture and Community for Profit and Purpose

Hosted by the Inc. Small Giants Community
For Nashville, nurturing and supporting its entrepreneurs has resulted in a number of great companies that are growing sustainably, contributing back to the community, and creating impact that is purposeful and profitable. Join us as the leaders of some Nashville’s most beloved companies discuss how building a strong relationship with their hometown is making a difference for their people, their city, and their bottom line. Learn what it takes for you to do the same within your own organization and community.

Speakers: Michael Burcham, president and CEO, Nashville Entrepreneur Center; and Clint Smith, co-founder and CEO, Emma

1:30 pm -
2:30 pm

Learning Workshop: Perfect Your Pitch

Everyone, especially entrepreneurs and their employees, should know how to pitch, persuade and present in a compelling manner. Kevin Daum is here to help. Daum, an Inc. 500 CEO, a bestselling author, and top Inc. columnist, will guide participants in writing and preparing a worthwhile pitch. The second part of his workshop offers each person the opportunity to record a live pitch. In this interactive workshop, gain highly-structured feedback about your pitch in real-time. And following GROWCO, Kevin will send each participant (via email) additional personalized coaching on how to master their message.

This session is limited to 50 people. Seating is on a first-come, first-served basis, so please be prompt.

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

2:00 pm -
2:30 pm

30 Under 30 Session: Find Hidden Gold in Your Company

Tina Wells started advising big brands on how to engage with and sell to the teen and tween market when she was just a teenager herself. Since she founded Buzz Marketing Group in 1996, she’s worked with major companies such as Dell, Reebok, Esprit, Steve Madden, Aveda, and others, to connect them with her proprietary network of young influencers who test, share, and endorse products. In the process, Wells discovered a hidden asset in her company and used that in an entirely new venture: a series of tween books called Mackenzie Blue. Tina Wells chats with Inc. contributing editor, Donna Fenn, about how she discovered and leveraged a new opportunity by mining the hidden gold in her existing company.

Speaker: Tina Wells, founder and CEO, Buzz Marketing Group
Interviewer: Donna Fenn, contributing editor, Inc.; author, Upstarts! and Alpha Dogs

2:30 pm -
2:45 pm

Break

If you haven’t already done so, use the Livecube web app to share your thoughts and ideas gained from the conference in real-time. You can win great prizes for participating. Also, follow @IncLiveEvents and   #GROWCO14 throughout the day for live coverage.

2:40 pm -
2:50 pm

WELCOME FROM BIG MACHINE MUSIC

Music performance presented by Big Machine Music

Special Performance: Courtney Cole, singer/songwriter; with Lukas Bracewell and Jason Waters

2:50 pm -
3:30 pm

GENERAL SESSION/KEYNOTE

Culture is the unconscious agreement you make day-to-day on how to live, talk, share, and think. It’s everywhere. With regard to business, culture has long been dominating, fearsome, and competitive in nature. This “survival of the fittest” concept runs deep in the veins of most businesses in this world, but is that the only way to succeed? What if we lived in a world where we were encouraged and empowered to succeed together, rather than forced to dominate others to move ahead? Danae Ringelmann, co-founder of the international crowdfunding platform Indiegogo, shares how she helped turn her company into the world’s largest crowdfunding platform. Learn how Indiegogo’s diverse culture is the key to its sustained growth and success over the years. Also, find out why it takes values, culture, and you to lead a growing company.

Speaker: Danae Ringelmann, co-founder and chief development officer, Indiegogo

3:30 pm -
4:45 pm

GENERAL SESSION/KEYNOTE

A MASTER CLASS WITH MARK CUBAN, THE AUDACIOUS MAVERICK
The NBA’s Dallas Mavericks owner Mark Cuban may not be an NBA player, but off the court he calls all the shots. And so far, it’s been nothing but net for the serial entrepreneur and investor extraordinaire. In this exclusive no-holds-barred conversation with Inc., Cuban offers us a Master Class in entrepreneurial audacity. Cuban will teach you how to boldly embrace your vision, build and lead a winning team, and make strategic decisions in crunch-time. Also, find out why competition may be the best thing for your business and what it really takes to be the most valuable player within your industry.
Speaker: Mark Cuban, serial entrepreneur and investor; owner of the NBA’s Dallas Mavericks; star of ABC’s Shark Tank; and author, How to Win at the Sport of Business

4:45 pm -
5:45 pm

MEET THE SPEAKERS
HAPPY HOUR

TBD

Hosted by Inc.’s 30 Under 30
Music performances presented by Big Machine Music

It’s time to relax and unwind. Come have a drink and network with your peers. Meet and connect with some of the seasoned entrepreneurs and experts speaking at the conference; chat with the editors and columnists of Inc. and Inc.com; and mingle with past and present honorees from Inc.’s 30 Under 30: America’s Coolest Young Entrepreneurs list. Let’s all raise our glasses to a great day at GROWCO.

Special Performance: Big Machine Music

5:00 pm -
6:00 pm

ASK KEVIN DAUM ANYTHING

Dell booth

Stop by the Dell booth for personal, one-on-one advice from Kevin Daum—an expert in video marketing and internet marketing, popular Inc.com columnist, and best-selling author of Roar! and Video Marketing for Dummies. Kevin is here at GROWCO to take your questions and share his expertise.

Office Hours: 5 – 6 p.m.

6:00 pm -
6:00 pm

INC. MARKETPLACE CLOSES FOR THE DAY

6:00 pm -
8:00 pm

Open House: Nashville Business Community Spotlight

Nashville vibrates with the energy of the talented, passionate, and driven people who call it home. Known as “Music City,” the talent-making ability of Nashville far exceeds what you may see onstage. Inc. and the Inc. Small Giants Community invite you to an open house at Nashville’s Rolling Mill Hill Trolley Barns—originally home to Nashville’s streetcar fleet and now house office and commercial spaces for some of the most interesting entrepreneurs the city has to offer. Talk and tour with the entrepreneurs who call this historic area headquarters. Learn how artists, restaurants, a business incubator, non-profits, an email service provider, and a bowling alley, among other businesses are affected by their historic residence and a supportive community. Space is limited to the first 250 attendees, so please be prompt. This event is free and takes place off-site. Shuttle service and a guided walking path to/from the open house will be provided. You must wear your conference badge for entry.

Hosted by Inc. and the Inc. Small Giants Community


8:00 pm -
11:00 pm

GROWCO: Unplugged Party

Listening Room Café—217 2nd Avenue South; Nashville, TN 37201

Sponsored by Spark Business from Capital One

Enjoy Nashville’s nightlife as you experience the relaxing atmosphere, delicious food, great music, and refreshing beverages during the official 2014 GROWCO conference party. During the evening, you’ll be treated to a special live music performance from Grammy-nominated singer/songwriter Bobby Bare, Jr. Follow @IncLiveEvents, #GROWCO14, and #SmallBizProud for the sights and sounds of the evening.

This event is free and only open to GROWCO Conference attendees (you must wear your conference badge). You will need a government-issued I.D. for entry.

Special Performance: Bobby Bare, Jr., singer, songwriter, and musician           

May 22, 2014

8:30 am -
5:00 pm

INC. MARKETPLACE OPEN

Start your morning with a cup of coffee or tea before heading into the main conference ballroom for the general sessions. And be sure to stop by the sponsor booths in the marketplace; our sponsors are eager to get to know you and learn your business needs.

8:30 am -
3:00 pm

REGISTRATION OPEN

12:00 am -
12:00 am

“Street Smarts” Networking

Inc. Business Owners Council, the Inc. membership community for owners of fast-growing companies, invites you to connect with top entrepreneurs at GROWCO. Keep your eyes on the monitors all around the conference to follow the “Street Smarts” Networking activities as you share your best networking tips, tricks, and stories. Great prizes will be awarded by council chairman and serial entrepreneur, Norm Brodsky, along with Inc. editor-at-large, Bo Burlingham (co-authors of the monthly Inc. column “Street Smarts”). This dynamic business duo may even feature you in an upcoming issue of Inc.

Hosted by the Inc. Business Owners Council

8:50 am -
9:10 am

WELCOME FROM BIG MACHINE MUSIC

Music performance presented by Big Machine Records

Special Performance: Maddie & Tae, singers/songwriters; with Aaron Scherz and Mark Lonsway

9:10 am -
9:50 am

GENERAL SESSION/KEYNOTE

Jason Fried may have 99 problems, but his business isn’t one. At 15 years and thriving, he decided to change the company’s name in February from 37signals to Basecamp and streamline its product focus to Basecamp—the firm’s best idea and biggest winner. Fried didn’t radically rework his organization to get on top; he did it to stay on top. In this session, Fried reveals the method to his business madness. Whether your company is currently facing a peak or a pit, learn how to identify and implement change, why you should double down on simple, and the importance of giving a damn.

Speaker: Jason Fried, founder and CEO, Basecamp; author, Remote: Office Not Required, Getting Real, and Rework

Interviewer: James Ledbetter, editor, Inc.

9:50 am -
10:25 am

GENERAL SESSION/KEYNOTE

Digital Dialogue: How to Humanize Your Brand
Within the Twitterverse Amy Jo Martin is social media royalty. She not only understands the constant evolution of social communication and digital trends but also helps celebrities and entrepreneurs do the same. Using research and analysis, Martin shows you how to use social communication to influence your brand. Learn how social media affects culture and why the two go hand in hand. Walk away with a digital strategy that works best for you and your personal brand.

Speaker: Amy Jo Martin, founder and CEO, Digital Royalty; author, Renegades Write

10:25 am -
11:00 am

GENERAL SESSION/KEYNOTE

The Automatic Customer: Creating A Subscription Business In Any Industry
Avis Budget Group acquired ZipCar and its 760,000 subscribers for $491 million last year. Subscription-based messaging service WhatsApp, after gaining 450 million users in five years, was acquired by Facebook earlier this year, for $19 billion dollars. Both ZipCar and WhatsApp are pioneers of the new subscription economy. In this session, best-selling author John Warrillow gives you blueprint for building and valuing a subscription business. Learn from John Warrillow the five trends driving the unique subscription economy; the secret psychology of selling a subscription to the customer; and eight reasons why customers quit subscribing and how to make customers sticky for life. And discover the 11 different subscription models and how to apply each to your business. Whether you want to transform your entire business model into a recurring revenue engine or just pick up an extra five percent of automatic sales, you won’t want to miss John Warrillow’s session.

Speaker: John Warrillow, founder, The Sellability Score; author, Built to Sell


11:00 am -
11:15 am

Break

If you haven’t already done so, use the Livecube web app to share your thoughts and ideas gained from the conference in real-time. You can win great prizes for participating. Also, follow @IncLiveEvents and   #GROWCO14 throughout the day for live coverage.

11:00 am -
11:30 am

MEET THE SPEAKERS BOOK SIGNING

Inc. Marketplace

Jason Fried, Amy Jo Martin, John Warrillow

11:10 am -
12:30 pm

Free-Flowing Networking

Inc. Marketplace

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

CONCURRENT SESSIONS

11:15 am -
12:15 pm

LEARNING WORKSHOP: Are You Ready to Succeed? The Art of Personal Mastery

Running a business is exhilarating. It can also be exhausting. Work hours are getting longer and longer. Technology makes our work-life accessible at all times. But the best results come when you are joyously alive on Monday morning and so is everyone else around you. Of course, you can only succeed with the willing cooperation of many others—certainly colleagues but also customers, vendors, and others who touch your business. In this thought-provoking experience, learn how to develop a world view that encompasses all these factors and raises each and, most importantly, you to a higher level of functioning. Find out how taking new life actions can lead to a transformation of you, others, and your organization.

Session Leader: Srikumar S. Rao, former Columbia business school professor; creator of MBA Creativity and Personal Mastery (CPM) course; author, Happiness at Work

Introduction: Allison Fass, deputy editor, strategy and business development, Inc.com


11:15 am -
11:40 am

30 UNDER 30 SESSION: Anatomy of a Startup

The founder of Sprouter.com, Sarah Prevette built one of the largest online platforms connecting startups and business leaders. As a co-founder of BrandProject, she’s teamed up with other experienced entrepreneurs to launch a “company creation studio”  that builds, buys, and makes seed stage investments in disruptive consumer products that have the potential to reach $100 million in value within five years. Sarah will share her insights on the DNA of successful startups, the anatomy of a truly disruptive idea, the biggest preconceptions and mistakes that startup entrepreneurs make, and the importance of building a company, and not just a product.

Speaker:  Sarah Prevette, co-founder, BrandProject

11:15 am -
12:15 pm

REAL-TIME PROBLEM-SOLVING SESSION: Where’s the Money? How to Find Capital for Your Growth-Stage Company

Speaker: Ami Kassar, founder and chief executive, MultiFunding; columnist, Inc.com; Chuck Jaeger, vice president—senior business development officer, CertusBank, N.A.; and Theresa Sexton, partner, Claritas Capital

Moderator: Allison Fass, deputy editor, strategy and business development, Inc.com

11:15 am -
12:30 pm

ASK KEVIN DAUM ANYTHING

Dell booth

Stop by the Dell booth for personal, one-on-one advice from Kevin Daum—an expert in video marketing and internet marketing, popular Inc.com columnist, and best-selling author of Roar! and Video Marketing for Dummies. Kevin is here at GROWCO to take your questions and share his expertise.

Office Hours: 11:15 a.m. – 12:30 p.m.; and 4:45 – 5:30 p.m.

11:30 am -
12:30 pm

Search + Social: The Future of Your Business Online

Sponsored by Bing

Are you wondering: “How do I get more traffic to my website?” or “How do I build an effective social community?” or even, “Does search engine optimization still work?” If these are your concerns, you’re not alone. In this interactive session, learn from influential experts in search and social what matters most in enhancing your website’s visibility, how to efficiently invest your time (and your money), and what the future holds for online rankings and searches. You’ll walk away from this timely conversation with useful tips, practical advice, and the knowhow needed to be seen online. Got a question? Bring it.

Session Leaders: Bruce Clay, founder and president, Bruce Clay, Inc.; Duane Forrester, senior product manager for Webmaster Outreach, Bing; and Manny Rivas III, Online Advertising Director, aimClear; and Maisha Walker, founder and president, Message Medium

11:30 am -
12:30 pm

LEARNING WORKSHOP: Digital Foresight: 7 Pivotal Trends Every Leader Must Know

The pace of technological change combined with an ever savvier consumer base, has put more businesses in a quandary. Is it possible to even keep up? In order for organizations to survive, they have to understand the digital undercurrents, quickly assess and leverage new opportunities, and pivot direction based on return on investment. Is your company truly making the most of today’s digital landscape or is it struggling to merely keep up? Success in today’s digital age requires constant iteration. Learn seven principles you need to help your company thrive in today’s marketplace and find out how to recognize and leverage your hidden assets. This session will inspire you and give you the tools and how-to you need in order to move you from overwhelmed to thriving.

Speaker: Shama Kabani Hyder, founder and CEO, The Marketing Zen Group; author, The Zen of Social Media Marketing


11:40 am -
12:05 pm

30 Under 30 Extended Q&A—Launching Your Business

Join Inc. contributing editor Donna Fenn along with past and present Inc. 30 Under 30 honorees for a no-holds-barred conversation on what it really takes to launch a business. This is your chance to ask questions and gain answers.

Moderator: Donna Fenn, contributing editor, Inc.; author, Upstarts!

CONCURRENTS CONCLUDE

12:30 pm -
1:30 pm

NETWORKING LUNCH

Inc. Marketplace

Exchange contact information and sharp observations about what it means to start, run, or grow a business. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.

12:30 pm -
1:00 pm

“Street Smarts” Networking

Hosted by Inc. Business Owners Council

Inc. Business Owners Council, the Inc. membership community for owners of fast-growing companies, invites you to connect with top entrepreneurs at GROWCO. Keep your eyes on the monitors all around the conference to follow the “Street Smarts” Networking activities as you share your best networking tips, tricks, and stories. Great prizes will be awarded by council chairman and serial entrepreneur, Norm Brodsky, along with Inc. editor-at-large, Bo Burlingham (co-authors of the monthly Inc. column “Street Smarts”). This dynamic business duo may even feature you in an upcoming issue of Inc.

1:30 pm -
1:40 pm

WELCOME FROM BIG MACHINE MUSIC

Music performance presented by Big Machine Music

Special Performance: Dustin Lynch, singer/songwriter

1:40 pm -
2:30 pm

GENERAL SESSION/KEYNOTE

How to Boldly Build and Lead an Audacious Company
Some transform waste into energy; others battle diseases or build the country’s most talked-about donut business. Audacious companies are bold and courageous. They’ll do anything to make their ideas a reality. They not only accept risk―they thrive on it. Join us for a discussion with three audacious entrepreneurs as they share their unique stories of risks and rewards. Learn why a bold vision matters, what it takes to execute it, and how to sell the world on your big ideas.

Speakers: Julia Hartz, co-founder and president, Eventbrite; Naveen Jain, co-founder and CMO, Immunity Project; and Julian Mann, cofounder of Skybox Imaging

Moderator: Lindsay Blakely, senior editor, Inc.

2:30 pm -
3:15 pm

GENERAL SESSION/KEYNOTE

The Right Ingredients for Better Business: A Conversation with Papa John
With passion and pepperoni, John “Papa John” Schnatter progressed from running a closet-sized pizza joint to a franchising empire with more than 80,000 employees and 4,000 global locations. In this session, Schnatter serves up his business strategy for Papa John’s International—the third-largest pizza delivery company in the U.S. and provider of the official pizza of the National Football League. Learn from Schnatter the must-have ingredients for staying relevant, attaining marketplace differentiation, and securing valuable partnerships. Also, find out how to handle the challenges that come with striving for consistency across operations and satisfying both your personnel and your patrons.

Speaker: John “Papa John” Schnatter, founder and CEO, Papa John’s International

Interviewer: Lewis Schiff, chairman and executive director, Inc. Business Owners Council; author, Business Brilliant and The Middle-Class Millionaire


3:15 pm -
3:30 pm

Break

If you haven’t already done so, use the Livecube web app to share your thoughts and ideas gained from the conference in real-time. You can win great prizes for participating. Also, follow @IncLiveEvents and   #GROWCO14 throughout the day for live coverage.

3:20 pm -
4:30 pm

Free-Flowing Networkings in the Inc. Marketplace

If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. If you’re interested in chatting with your peers or meeting our conference sponsors, then feel free to hang out in the Inc. Marketplace. This is your opportunity to learn from one another.

Concurrent Sessions

3:30 pm -
4:00 pm

30 Under 30 Session: How an Entrepreneur Becomes a CEO

When Allison Lami Sawyer started Rebellion Photonics, her professor told her she wasn’t good enough to run it. He was wrong. Her company, which makes a fluorescent imaging camera that detects gas leaks on oil rigs or refineries in real-time, saw revenues of $3 million last year. In this session, Allison Lami Sawyer will share how she went from entrepreneur to CEO and along the way, separated the helpers from the haters. Having just raised $10.4 million, she’s now tripling her staff while kicking ass and taking names in a male-dominated industry.

Speaker:  Allison Lami Sawyer, co-founder and CEO, Rebellion Photonics

3:30 pm -
4:30 pm

REAL-TIME PROBLEM-SOLVING SESSION: How to Develop and Distribute a Badass Product

Speakers: Brittany Hodak and Kim Kaupe, co-founders of ZinePak

3:30 pm -
12:00 am

REAL-TIME PROBLEM-SOLVING SESSION: How to Use Tech to Change the World

Are your business methods helping to fight a national or global cause? In this interactive session, we meet entrepreneurs who will take us on a journey to discover how to properly mash-up profits and purpose with technology in order to benefit both the nonprofit and for-profit business communities. Learn the challenges that exist in building ecosystems that go beyond your business and community. Find out what the social return can be, and how to carve out a workable, tech-relevant footprint for your organization that has not only reach but also impact.

Speakers: Rose Broome, founder, ‎founder, HandUp; Leila Janah; founder and CEO, Sama Group

3:30 pm -
4:30 pm

Learning Workshop: Perfect Your Pitch

Everyone, especially entrepreneurs and their employees, should know how to pitch, persuade and present in a compelling manner. Kevin Daum is here to help. Daum, an Inc. 500 CEO, a bestselling author, and top Inc. columnist, will guide participants in writing and preparing a worthwhile pitch. The second part of his workshop offers each person the opportunity to record a live pitch. In this interactive workshop, gain highly-structured feedback about your pitch in real-time. And following GROWCO, Kevin will send each participant (via email) additional personalized coaching on how to master their message.

This session is limited to 50 people. Seating is on a first-come, first-served basis, so please be prompt.

Session Leader: Kevin Daum, founder and CEO, TAE International; author, ROAR! and Video Marketing for Dummies; executive producer, 77WABC’s Amilya!; columnist, Inc.com

4:00 pm -
4:30 pm

30 Under 30 Session: The Magic is in the Mushrooms

Nikhil Arora and Alejandro Velez are proof positive that innovation is possible in just about every corner of the economy, even in the lowly world of mushrooms. Back to the Roots started by making grow-your-own mushroom kits that are now sold in Whole Foods and Home Depot. Their newest product, the AquaFarm (an herb garden that sits on top of a self-cleaning fish tank), recently hit the shelves at PetCo. Arora and Velez will talk about their innovation process, how they decide what’s next, and how they keep the spirit of innovation alive at their company. If they can do it, so can you.

Speakers: Nikhil Arora and Alejandro “Alex” Velez, co-founders, Back to the Roots

4:30 pm -
5:15 pm

MEET THE SPEAKERS
HAPPY HOUR

TBD

Music performances presented by Big Machine Music

4:45 pm -
5:30 pm

ASK KEVIN DAUM ANYTHING

Stop by the Dell booth for personal, one-on-one advice from Kevin Daum—an expert in video marketing and internet marketing, popular Inc.com columnist, and best-selling author of Roar! and Video Marketing for Dummies. Kevin is here at GROWCO to take your questions and share his expertise.

Office Hours: 4:45 – 5:30 p.m.

5:30 pm -
5:30 pm

2014 GROW YOUR COMPANY CONFERENCE CONCLUDES