NEW ORLEANS

Grow / Your Mind.
Your Business. Your Profits.

May 8-10
GrowCo 2017

Agenda

This year’s all-new program provides you with more tactical education than ever before. New sessions will be added weekly! The agenda is subject to change.

MAY 8

Day 1


10 AM – 7:30 PM

Registration open


1 PM – 4 PM

Inc.edu Courses

Each session runs concurrently and is led by a business thought-leader. A light box lunch is included.
(Inc.edu courses are exclusive to Conference Pass Plus registrants.)


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INC.EDU COURSE

Branding-Building and Customer Service: How to Stand Out From the Crowd

1-4 PM | Hilary Folger

In this interactive course, learn implementable strategies for designing emotionally powerful, loyalty-building, and brand-enhancing customer experiences. Some are counterintuitive but all are rooted in the powerful science of happiness. Discover how to make a lasting impression on your customers from a senior brand strategy expert with more than 10 years of experience building brands for Fortune 500 companies.


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INC.EDU COURSE

How to Achieve Growth and Profitability in Uncertain Times

1-4 PM | Course Leader TBA

Through a step-by-step process, learn where your company stands in the celebrated organizational growth and leadership development model known as Predictable Success. Explained in Les McKeown’s Wall Street Journal best-selling book of the same name, this proven methodology will bring sustained, lasting, growth, and profitability to your organization. In this interactive course led by Predictable Success COO Dave McKeown, you’ll learn about the seven stages that every business goes through, how to clarify the different roles and interactions within your organization, how to simplify decision making, and how and when to make high-quality business-growth decisions.




5 PM

Inc. Marketplace Open



5:30 PM – 7:30 PM

GrowCo Welcome Reception

During this fun and casual gathering, grab a bite, enjoy a cocktail, and mingle with colleagues and hundreds of your peers. Also, be sure to meet and interact with our conference sponsors throughout the evening. Make the most of your time here by enjoying the official kickoff to Inc.’s Grow Your Company Conference.



8 PM – 10 PM

Big Easy Bonding: Networking Pub Crawl

In the mood for some bonding? Meet your fellow conference attendees during our exclusive GrowCo Pub Crawl. Some of NOLA’s best bars (within a short walking distance of one another) are opening their doors just for us to mix and mingle while enjoying conference drink specials. You’ll get the chance to network with Inc. editors and other attendees as you hang in and around the French Quarter. Plus, everyone will have the option to start and stop at any location they choose during the crawl. What better way to network and explore the city of New Orleans than with cocktails and conversation.


MAY 9

Day 2


8 AM-6 PM

Registration open



8 AM

Coffee Hour

Join fellow attendees and conference sponsors in the Inc. Marketplace for coffee, tea, and conversation.



8 AM

Networking Breakfast with
Norm Brodsky

Exclusively for Conference Pass Plus registrants.

Start the day with a hearty breakfast as you interact with other entrepreneurs you’ll be learning alongside. During this exclusive morning meetup, you’ll get insight from beloved Inc. columnist, best-selling author, and serial entrepreneur Norm Brodsky. Host: Norm Brodsky, founder, CitiStorage; partner, Black Gold Suites; co-author, Street Smarts; and columnist, Inc.



9 AM

Welcome

Remarks by Eric Schurenberg, president and editor-in-chief, Inc.



9:10 AM

Opening Keynote






10:10 AM

Keynote Steve Case


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CO-FOUNDER, AOL

Steve Case

Survival of the Fittest—Prepare for the Future of Entrepreneurship

As a pioneer who made the internet part of everyday life and orchestrated the largest merger in the history of business, Steve Case is one of America’s most accomplished entrepreneurs. Today, Case remains an advocate for the business and philanthropic communities. And he believes we are entering an era he calls the Third Wave, in which entrepreneurs will leverage technology (again!) to disrupt major industries and transform how we live and work. Case will reveal the real-world sectors that will be directly impacted by this and offer key strategies from his compelling road map. Learn how anyone can succeed in a world of rapidly changing technology as it reshapes our economy and the world.




10:55 AM

Break



11:35 AM

Keynote Sheryl Sandberg


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COO, Facebook

Sheryl Sandberg

How to Face Adversity, Build Resilience, and Find Joy

People are rarely prepared when plans go awry. Having an option B can help you triumph after devastating events. As one of the most powerful executives in business, Sheryl Sandberg will open up about her struggles and successes. Learn how to move forward after life’s inevitable setbacks. Discover what it takes to manifest and maintain the will to lead. And find out how to help others in crisis, develop compassion for ourselves, and create resilient families, communities, and workplaces. We all live some form of option B; find out how to make the most of it.




12:15 PM

Keynote Kevin O’Leary


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CO-STAR, SHARK TANK

Kevin O’Leary

Beyond Shark Tank: One-on-One With Mr. Wonderful

Shark Tank co-star and serial entrepreneur and investor Kevin O’Leary asserts that you have to be tough to build a business empire—so much so that he says you should be willing to fire your own mother. O’Leary, also known as Mr. Wonderful, will share his thoughts on this and much more. Learn from this self-made millionaire and businessman the risks and rewards of chasing entrepreneurial ideas and passion pursuits. Also, find out what he looks for when deciding whether to invest in a company and its leaders and why he believes ruthlessness is a necessary ingredient for success.




1:05 PM

Lunch

Grab a meal and enjoy a recess with your fellow conference attendees. Exchange contact information and sharp observations as you discuss what it means to start, run, or grow a business.


2:15 PM

Concurrent Sessions



Concurrent Session

Shark Tank All-Stars with Kevin O’Leary

Serial entrepreneur Kevin O’Leary shares his expertise and capital with the entrepreneurs he invests in on Shark Tank. In this session, O’Leary will introduce us to some of his best business deals from the show. These all-star entrepreneurs will share their business journeys; reveal what it’s really like to work with Mr. Wonderful; and explain the successes and challenges of fast (and nationally televised!) growth. Get ready for what promises to be an inside look at life beyond the Tank. Moderator: Kevin O’Leary, founder, O’Leary Financial Group; and co-star, Shark Tank



Concurrent Session

Create a Winning Culture and Workplace

One of the biggest challenges for entrepreneurs is hiring and keeping top talent. Learn how and where to find the best candidates, why a winning company culture is crucial to get the most from your people, and what the latest best practices are to spur innovation. Also, find out how – with the right team and tactics – your organization can not just compete, but thrive as well. Speakers: Tom Gimbel, founder and CEO, LaSalle Network; Greg Harris, president and CEO, Quantum Workplace; and Jessica Rovello, co-founder and CEO, Arkadium



Concurrent Session

How to Scale Your Business

Most entrepreneurs are seeking unlimited growth. But is fast growth always good? During this workshop, learn why fast growth doesn’t always correlate with quality growth. Also, discover what strategies and processes you will need to put in place to grow your company faster, and find out the key secrets to sustain such growth over the long term. Session Leader: Dave McKeown, president, Inc. Consulting by Predictable Success



Concurrent Session

How to Go Global Now

Going global is not an impossible task; you just have to know how to go about it. In this informative workshop, learn the best way to enter global markets now. Also, find out how to navigate a complex global legal environment, identify international partners to work with, and build strategic relationships within diverse countries. Leave this workshop with best practices to help you go global without going crazy. Session Leader: Nicole Sahin, founder and CEO, Globalization Partners




Concurrent Session

How to Futureproof Your Business

Your company may be growing now, but is it really prepared for the future? This workshop will dive into the critical thinking and strategic plans you need to implement today for tomorrow. Learn the latest emerging trends and technology platforms and how to create real, demonstrable value for your clients and customers. Also, discover why slow and steady still wins the race and how entrepreneurs have no expiration date when it comes to innovating. Let’s ensure your company is still thriving in years to come, no matter what changes may lie ahead. Session Leader: Howard Tullman, CEO, 1871



3:30 PM

Break


4:10 – 5:20 PM

Concurrent Sessions



Concurrent Session

How to Manage Your Time and Live

While many of us are still in bed, others are scoring daily victories to improve their health, careers, and personal lives without sacrificing their sanity. Bottom line: Mornings hold the key to taking control of our schedules. But do you really know how to use your time wisely? During this workshop, you’ll learn proven strategies to make over your day and your life and find out how to build habits that will allow you to lead a happier, more productive life. Session Leader: Laura Vanderkam, author, 168 Hours and What the Most Successful People Do Before Breakfast



Concurrent Session

Create a Winning Culture and Workplace

One of the biggest challenges for entrepreneurs is hiring and keeping top talent. Learn how and where to find the best candidates, why a winning company culture is crucial to get the most from your people, and what the latest best practices are to spur innovation. Also, find out how – with the right team and tactics – your organization can not just compete but thrive as well. Speakers: Tom Gimbel, founder and CEO, LaSalle Network; Greg Harris, president and CEO, Quantum Workplace; and Jessica Rovello, co-founder and CEO, Arkadium




5:30 PM – 6:30 PM

Happy Hour

It’s time to relax and unwind. Grab a drink and network with Inc. editors and your fellow conference attendees as you discuss the day’s highlights.



8 PM – 11 PM

GrowCo Party

Come hang out and revel in the Big Easy. Join the Inc. team as well as fellow GrowCo attendees in a lively yet casual setting that’s just a short walk from the conference. Enjoy tasty bites, great music, fun games, and refreshing cocktails during the official 2017 GrowCo party. Let the good times roll! Or as the locals say it, Laissez les bons temps rouler!


MAY 10

Day 3


8 AM-2 PM

Registration open



8 AM

Coffee Hour

Join fellow attendees and conference sponsors in the Inc. Marketplace for coffee, tea, and conversation.



8 AM

Networking Breakfast with Inc. Editors

Exclusively for Conference Pass Plus registrants.

Start the day with a hearty breakfast as you interact with other entrepreneurs you’ll be learning alongside. Connect and network with the award-winning editors of Inc. during this exclusive morning meetup. Gain best practices and advice on how to really tell your story in a noisy world. Host: James Ledbetter, editor, Inc. and Inc.com; and author, Unwarranted Influence



9 AM

Welcome

Remarks by Eric Schurenberg, president and editor-in-chief, Inc.



9:05 AM

Opening Keynote





9:55 AM

Keynote Neil Blumenthal


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Co-founder and co-CEO of Warby Parker

Neil Blumenthal



10:40 AM

Break


11:20 AM

Concurrent Sessions



Concurrent Session

How to Build a Brand People F**king Love

Founders from some of today’s most popular and admired businesses discuss the power of brand identity. Using their respective marketing prowess and entrepreneurial insights, this brand-savvy all-star panel will explain how to make a lasting impression on your customers. Learn relevant brand-building best practices and why the art of storytelling is the future of marketing. This session is all about the good, the bad, and the brilliant of brand strategy. Speaker: Emily Heyward, founding partner, Red Antler



Concurrent Session

Online Reviews: Conquer Complaints and Profit From the Positive

Whether you sell to consumers or to other businesses, online reviews are part of doing business. From your products and employees to your human resources and customer service, everything will be the subject of online comments—often made anonymously and sometimes by people with bad intentions. Learn the best strategies to deal with less-than-glowing reviews and how you can turn review sites into a way to grow your business.



Concurrent Session

Social Media: Strategies for Any Business or Budget

Today, social media is do or die for most entrepreneurs. During this workshop, determine the right digital strategy for your needs and your budget. Learn how to recognize trends and to better utilize social media and distribute content. Learn best practices, how to engage media and other influencers, how to allocate your budgets, and how strategic social media investment can guarantee a boost to your bottom line. Walk away from this interactive workshop with tactics to help you effectively use social media so that you spend your money and time wisely. Session Leader: Shama Hyder, founder and CEO, the Marketing Zen Group; and author, The Zen of Social Media Marketing



12:40 PM

Lunch

Grab a meal and enjoy a recess with your fellow conference attendees. Exchange contact information and sharp observations as you discuss what it means to start, run, or grow a business.


1:50 PM

Concurrent Sessions



Concurrent Session

Ask Norm Anything

Norm Brodsky has seen and done it all. Relying on decades of business experience, know how, and street smarts, Brodsky is here at GrowCo to help YOU. He will share his stories of setback and accomplishment as well as lessons he’s learned along the way. No problem is too big and no issue is too small for him to tackle in this open forum. Speaker: Norm Brodsky, founder, CitiStorage; partner, Black Gold Suites; co-author, Street Smarts; and columnist, Inc.



Concurrent Session

Where’s the Money?

No matter what stage your company is in, having sufficient capital is nonnegotiable. In this session, we bring together seasoned entrepreneurs and experts to talk about all things money. Whether you’re bootstrapping or have venture capitalists lined up, find out how to secure funding and how to spend it wisely. Speakers: Ami Kassar, founder and chief executive, MultiFunding, and columnist, Inc.com; Chris Schultz, co-founder, Launch Pad and Voodoo Ventures



Concurrent Session

How to Deal With Failure

Failure is a part of life and business. But your biggest business failures can be your most valuable lessons. Discover strategies on how to become more comfortable with failures and how not to avoid failure but to embrace it. From a panel of battle-tested entrepreneurs, learn how mishaps and missteps can be your greatest blessing by offering you many transformational benefits and insights.



Concurrent Session

High-Quality Team Decision Making

Session Leader: Dave McKeown, president, Inc. Consulting by Predictable Success




3:05 PM

Break



3:30 PM

Closing Keynote





4:30 PM

GrowCo Concludes


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If you have a question about GrowCo
email us at events@inc.com
or call 866-901-3205.

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