More than 20 years ago, Jessica Iclisoy embarked on a journey to create a non-toxic environment for her family. Launching in her kitchen with ingredients she had sourced, Jessica began to create the beloved formulas for what is today, the industry standard in natural skincare, California Baby. Since then, Jessica has built California Baby into a globally recognized brand, with more than 90 products available at major retailers nationwide and through a global distribution network. California Baby is a certified Women Owned Business, with its own certified organic and FDA registered manufacturing operation and a certified organic farm.
A nationally-recognized business leader and entrepreneur, Jessica has been featured in Forbes, Fortune, the New York Times, Fast Company, Inc., and Entrepreneur, among many others. Recognized by Forbes magazine for her achievements in building California Baby, Jessica debuted as a highlighted newcomer on the magazine’s annual Richest Self-Made Women list in 2017.
Jessica believes that her mission extends far beyond creating products that are safe for children and healthy for the environment. In 2016, she launched The Natural Advisory Council (NAC) to form a coalition of natural, organic and “green” product manufacturers, retailers, and non-profit consumer protection organizations to advocate, collaborate and educate (ACE) on the definition and use of the term, “natural” in all consumer products. She also collaborates with leading groups and companies to initiate congressional action to establish federal legislation demanding safe cosmetics, and has participated in lobbying activities to help shape the Toxic Substances Control Act and Personal Care Product Safety reform.