Spectacular Smith is an American multi-platinum recording artist, entrepreneur, no. 1 bestselling author, social media guru, keynote speaker and entertainer. Smith is the founder and CEO of Adwizar, a social media growth agency. Keynote speaking on topics such as social media, technology, branding, and marketing.
Upon turning after school candy sales into a $2,000 a week business at age 11, Spectacular Smith discovered he was an entrepreneur. That realization would take him first to the heights of popular music, and then to success as a business owner, label owner, author, and beyond.
A dancer since the third grade, Smith took his childhood love of performing into the rap group he formed with his brothers, Pretty Ricky. His father was the manager of the group, and taught his son the importance of making money at an early age. “He taught the key elements to becoming successful,” Smith says. “He took the power I had already, and taught me what to do with it.”
Spectacular contributed musically and also choreographed the group’s explosive stage shows—performances that won them a deal with Atlantic Records.The group went on to huge worldwide success: filling arenas on the Scream IV tour, selling millions of singles and ringtones, and earning huge hits with “Grind With Me,” “Your Body,” and “On The Hotline.”
Music stardom was just the first stage of Spectacular Smith’s career. Intrigued by the business possibilities of social media, he turned Pretty Ricky’s Facebook page into his personal laboratory, testing out his theories behind social networks for a full year until he had a new, unbreakable system of gaining and monetizing followers.
He then turned those ideas into Adwizar, the dominant social media brand in the urban music space that has become a multi-million dollar company ranked at #262 on the 2017 Inc. 5000 fastest growing companies in America. Adwizar manages over 100+ celebrity social media accounts, generating 300 billion impressions, 100 billion in reach, 7.7 billion post engagements, and 7.6 billion video views across their platform, increasing clients following by 71.7 million, organically. The company runs the Facebook pages of artists such as Bow Wow, Kevin Gates, Soulja Boy, Master P, Birdman, Bone Thugs N Harmony, and countless others. They have also had stunning success with hip-hop’s hottest label, Cash Money Records, garnering the label an astonishing 75,000 new Facebook likes in a single week.
Adwizar has now grown beyond urban music into dealing with major brands, corporations, athletes, merchandising deals, and more. The company was also featured on Inc Magazine, Digital Journal and Miami Herald, Forbes for its innovative methods on how to monetize and grow social media following, and has no ceiling on its growth.